Why is "#TugTits" trending on Twitter It's because of a YouTuber named "That Umbrella Guy" (ThatUmbellaGuy) who has been making upwards of $64,000 a month making videos about Amber Heard and the Johnny Depp defamation trial.

Heard's partner, Eve Barlow, tried to doxx him yesterday online, claiming that he owned two websites in their namesakes. He's denied the claims and used it to fuel his existing history of anti-Amber Heard content.

Yesterday, Barlow posted a tweet that identified a "Matthew Lewis," also known as "That Umbrella Guy" on YouTube. She labeled him a "YouTube grifter, disinformation spreader and misogynist bully" and claimed he owned the URLs AmberHeard.net and EveBarlow.net, which both hyperlink to his channel.

Do you know who owns https://t.co/7XzbreflcV and https://t.co/RJeRaLL8ej? Matthew Lewis, aka That Umbrella Guy. YouTube grifter, disinformation spreader and misogynist bully. His hatred is obsessional and he’s making millions off it.

— Eve Barlow (@Eve_Barlow) June 22, 2022

ThatUmbrellaGuy has been making content about Amber Heard and Johnny Depp for over two years now with the vast majority of his current thumbnails being related to the trial and its aftermath. Over the years, he's primarily focused on clickbait esque content related to "dunking" on SJWs and bashing movie franchises with female leads like Birds of Prey and Star Wars: The Rise of Skywalker.

Following Barlow's tweet that attacked him, ThatUmbrellaGuy posted a rebuttal, denying the claims that he owned the two URLs. He additionally claimed that Barlow "knows that too, and got booted from a trial for this same type of disinformation."

It would be a DAMN shame if Eve Barlow lost her account for doxing for Amber Heard.

I don't own those sites.
Someone else bought them and linked them. I can't control others.

Fartlow knows that too, and got booted from a trial for this same type of disinformation. pic.twitter.com/jxMcrwy0nA

— ThatUmbrellaGuy (@ThatUmbrella) June 22, 2022

Regardless, proponents of Barlow showed their support for her and Heard by ridiculing ThatUmbrellaGuy for his style of content and supposed "obsession" with Heard's life. The buzz surrounding the conflict even caught the attention of the media publication Newsweek, which published an article about TheUmbrellaGuy regarding his monetary success that utilizes his "disparaging view of Heard."

… and I thought her ex-husband was obsessed. #followthemoney https://t.co/prcJH3CA4X

— anna wharton (@whartonswords) June 22, 2022

Well well well it seems Matthew has a plan to get out of his mom's basement.https://t.co/OD4bYL929F

— Michele Dauber (@mldauber) June 22, 2022

ThatUmbrellaGuy and his fanbase fostered their own attack on Barlow's. They started to satirically post photoshopped photos of ThatUmbrellaGuy's avatar with breasts in hopes of out-trending Newsweek and Barlow. The hashtag "#TugTits" started trending amid the response, and ThatUmbrellaGuy even posted his own video about the conflict titled, 'Heard IS ATTACKING My Channel! – HELP' yesterday.

So, @ThatUmbrella is so threatening to the Mainstream media, they have womanized him in honor of #PRIDE2022.

ALL HAIL #TUGSTITS pic.twitter.com/rDvRzc3CKy

— Rekieta Law (@RekietaLaw) June 23, 2022

Now #TUGSTITS is TRENDING #1!!!!!

BWAHAHAHAHAHAHA!

MAKE a NEW POST and KEEP IT TRENDING. pic.twitter.com/PJA7onNza4

— ThatUmbrellaGuy (@ThatUmbrella) June 23, 2022

So #TUGSTITS is trending but Newsweek CANT get their Amber Heard hit piece rolling.

Bwahahahahahahaha!!!!!

Keep it TRENDING. pic.twitter.com/NrBPHJDzOT

— ThatUmbrellaGuy (@ThatUmbrella) June 23, 2022

The defendant attacking @ThatUmbrella relentlessly lately shows how absolutely scared she is and how desperate she's trying to prove there's an active smear campaign against her. Narcissist gonna narcissist. Jokes on her tho she's messing with the wrong people.

— Izze 🦁🐻 (@Izze1122) June 23, 2022

Eve I have no fucking problem with @ThatUmbrella making as much money as Amber makes for her awful acting.

Actually a million a year for defending #JohnnyDepp (and possibly #MarilynManson) is great. I hope he’s incentivized to keep it up. pic.twitter.com/bbl8Bfj4S8

— Colonel Kurtz (@colonelkurtz99) June 21, 2022

The battle between ThatUmbrellaGuy and Heard has continued into these last weeks of June and will most likely snowball into July. Some are even speculating that Heard could go after ThatUmbrellaGuy in a legal, defamation sense, however, this is unlikely.