Twitch's Proposed New Scheme To Boost Profits Has Streamers Ready To Jump Ship

Twitch, seemingly always in an antagonistic relationship with its streamers, has caused yet another kerfuffle among its talent after its proposed new creator payout system was reported on by Bloomberg. The report suggests a simple shakeup to Twitch's current model: Twitch makes more, streamers make less.

Bloomberg: Twitch is considering changes to its partner program

Currently discussed ideas (not finalized):
- incentives for more ads
- new rev split (70% > 50%)
new tiers system
- no more exclusivity
- changes could be implemented this summer

More:https://t.co/3YLvs7DlKT pic.twitter.com/o9Q1sRvg5M

— Nibel (@Nibellion) April 27, 2022

The most eye-catching aspect of the proposal is that Twitch is considering paring back how much it pays top talent from 70 percent of revenue streams to 50 percent. Another option discussed is releasing streamers from exclusivity clauses in exchange for the revenue cutback. Twitch may incentivize more ads on the site as well, such as paying those who stream 40 hours a month $100 if they stream two minutes of ads per hour. That number could increase with more ads shown.

Bloomberg reported that the proposed model could be abandoned entirely, or streamers could see portions of it beginning to take effect this summer. One thing's for certain right now, however, almost none of Twitch's top content creators seem to like the proposal.

Subscriptions are more important to the life of every streamer than almost any other utility Twitch offers and to touch the split is to financially devastate and potentially remove thousands of full-time creators from your platform it immediately.

— TUCKER (@JERICHO) April 27, 2022

What a joke. Makes it worse for everyone except twitch themselves.

— Jacksepticeye (@Jacksepticeye) April 27, 2022

nearly my entire revenue comes from subscribers who elect to give me $5 a month. twitch doesn’t consider the 50/50 split it takes from smaller creators in that process profitable enough. that’s wild.

— hasanabi (@hasanthehun) April 27, 2022

Twitch is becoming more and more anti-streamer, anti-community, anti-gaming, and just another big business looking for profit

djWHEAT already explained this but more and more staff at twitch are being brought on and don't care about the platform. Let alone watch twitch.

— Crusader (@CrusaderTwitch) April 27, 2022

Should the changes go through, we may soon see a mass exodus of streamers away from Twitch and onto platforms like YouTube Gaming, which has its own "set of problems" for creators.