Chet Hank's public aggrandizement tour, in which he introduced the world to the idea of the first officially branded "White Boy Summer," has come full circle. While it seems that many people thought the idea of "White Boy Summer" was simply too ridiculous to be offensive, they're drawing the line at Hanks' new line of "White Boy Summer" merchandise. However, it's not the words that bother them; it's how they are written.
Adopting old English typography (which we assume Chet thought was classy and/or cheap), Hanks' new line of "White Boy Summer" drip looks a little too much like the merchandise you'd find at a Neo-Nazi meetup, not the Shopify page belonging to Tom Hanks' large adult son. Hanks debuted the shirt on his Instagram page last night in a series of quiet advertisements befitting Chet's nonchalant attitude toward "White Boy Summer." He also debuted a "Black Queen Summer" shirt, which he poses as a bid for racial unity, encouraging "Black queens" to wear "White Boy Summer" shirts and vice versa.
However, given the connotations that people have toward the shirts, many took for a hard pass. It already feels a little dicey to be walking around in a shirt that says "White Boy Summer" because, get this, not everyone is on Twitter. No one wants to spend all day telling strangers that their shirt isn't a racist thing; it's a meme. So many on Twitter seem to think that it's just not worth it.
hmm unfortunately the merch looks aggressively racist pic.twitter.com/B49bYztQAv
— jos (@josiahhughes) March 30, 2021
This font should be called Hard R https://t.co/SkBfFpJbIJ
— Astead (@AsteadWesley) March 30, 2021
"But I do have one question. I imagine you're gonna take off that handsome-lookin' White Boy Summer merch of yours, ain'tcha?… That's what I thought. Now that I can't abide." pic.twitter.com/OkuVLkSbjm
— Andy Hones (@HonesWireless) March 30, 2021
The blackletter font makes it look like official aryan brotherhood swag https://t.co/ZnLC5aPvFj
— Bilious Black (@BlakkBile) March 30, 2021
Unfortunately the White Boy Summer merch is just a tad beyond the threshold of “looking really racist” so despite knowing that’s not the intention, I will not be donning any $75 sweatshirts that could get my ass kicked this summer. Thanks for listening
— Dwyane Blade (@wetbuckets69) March 30, 2021
Chet Hanks might have seen this coming, or at least someone did. Among the designs offered, one simply reads "Stop Hate," which supposedly proves that anyone wearing the shirt is not racist because they want to stop hate. Is this the end of "White Boy Summer?" If every summer in recorded history is any indication, the answer is no.
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