It's Been Six Years Since Memes Were Perfectly Balanced
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The mobile game Wordle seems to be everywhere these days, as in the green, grey, white and yellow emoji-squares encompassing everyone's Twitter feed. Wordle emoji tweets have become so saturated within the mainstream that they've inspired a counter-trend called Not Wordle tweets, where trolls and antagonists have started creating their own emojipastas unrelated to the game.
It started on December 27th when Twitter user modernmodron morphed a "funny Lil guy," out of the square emojis. The tweet blended into the rest of the Wordle tweets that day, causing a couple of viewers to stop and like, roughly 24 of them over the course of a month.
Not Wordle just a funny Lil guy
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β¬π©β¬π©β¬β Rose (@modernmodron) December 27, 2021
Going into January, more Twitter users hopped onto the trend, slowly building momentum. The trend reached peak engagement around Tuesday after a tweet from Twitter's Bassya17 received over 114,000 likes. Another viral tweet was posted on Weddnesday, which cemented the trend. Twitter's cogscimom was the culprit, who made a Not Wordle tweet of "just a Zoom class."
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No not wordle, just a very hungry caterpillar.β Edd Edmondson (@eddedmondson) January 5, 2022
not #wordle 1978 10Γ11 =P
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Not Wordle, just some flowers
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π©π©π©π©π©β qntm (@qntm) January 8, 2022
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Not Wordle, I just like stacking blocksβ mass ave curmudgeon (@mass_ave) January 12, 2022
wordle 83 1/9
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π§π§π§π§π§ββπ«π«β Ω (@Bassya17) January 25, 2022
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Not wordle, just a zoom class.β Dr. Ji Y. Son (@cogscimom) January 26, 2022
As the sight of emojis wore thin, Twitter users started posting more meta Not Wordles, attaching pictures that vaguely resembled stacked, square emojis. The pictures ranged from quilts and dresses to other games like Minesweeper or Celebrity Squares. Overall, this alluded to Wordle imagery having been burned into the average Twitter user's brain, now cursed to see square emojis in everything like Stockholm Syndrome.
Not Wordle pic.twitter.com/RUENBmm451
β Pinot W. Ichwandardi (@pinot) January 9, 2022
Not Wordle, just Yves Saint Laurent's 1960s Mondrian collection pic.twitter.com/ynM3cF2iFx
β derek guy (@dieworkwear) January 28, 2022
Not Wordle pic.twitter.com/MXpKJFtleD
β Tony Shiffman (@CoachShiffman) January 28, 2022
Not Wordle, just February 15th. pic.twitter.com/AuCQEnTBhe
β Myrna Tellingheusen (@PearlsFromMyrna) January 28, 2022
Not Wordle, just me filming cyborg Elijah Wood popping out of a washing machine in the middle of the street pic.twitter.com/XlXRVAGLon
β Ryan's Shorts! (@ryansgameshow) January 28, 2022
Not Wordle, just a Paul Lynde appreciation post pic.twitter.com/bykpgC3Cdq
β Michael Knowles (@michaeljknowles) January 28, 2022
Joining the hype were multiple companies and brands. This started on Wednesday when the Twitter account of Oreo cookies tweeted a Not Wordle. From there, social media managers across LinkedIn seemingly banded together to perform one of the largest corporate tweetstorms in recent memory. Pretty much all of these brand-based Not Wordles were posted in the same 24-hour window as if there'd been a gas leak in the algorithm.
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Not Wordle, just a Double Stuf OREOβ OREO Cookie (@Oreo) January 26, 2022
not wordle just a spidey suit
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π¦π₯π₯π₯π¦β Spider-Man: No Way Home (@SpiderManMovie) January 27, 2022
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Not Wordle, just a Michigan road full of potholesβ Detroit Free Press (@freep) January 27, 2022
Not Wordle, just your childhood.
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β¬οΈβ¬οΈβ¬οΈβ¬οΈβ¬οΈβ¬οΈβ¬οΈ#IYKYK #CartoonNetworkβ Cartoon Network (@cartoonnetwork) January 28, 2022
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Not wordle, itβs chocolate π€·ββοΈβ RuPaul's Drag Race (@RuPaulsDragRace) January 27, 2022
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Not Wordle, just a field goalβ NFL Network (@nflnetwork) January 27, 2022
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not wordle, just the Donda album coverβ Complex Music (@ComplexMusic) January 28, 2022
Of course, with all social-media brand spams, there was a backlash that ensued. Many users cringed within the replies. However, this isn't to take away from the regular Twitter users who added to the trend. Their impressive, emoji creations referenced multiple fandoms, as well as conveyed numerous, humorous scenarios, like being the only one awake at 4 a.m. or sitting in a movie theater alone.
not a wordle, just edward smelling bella in science class
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π¦π¦π¦π¦π¦β THE TWILIGHT SAGA π (@Twilight) January 28, 2022
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Not Wordle, just me being the only one awake in my apartment building at 4am.β Thomas Sanders (@ThomasSanders) January 28, 2022
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not wordle, just the good mythical morning setβ kim βοΈ (@youdidinthdark) January 28, 2022
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Not Wordle, just a look at Januarys market map.β chel$ea (@chhlss) January 28, 2022
Not wordle, just the perfect cinema experience
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β¬β¬β¬β¬β¬β Niall Johnson (@ohimjohnson) January 26, 2022
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Not Wordle, just the Magic: the Gathering card back.β Gavin Verhey (@GavinVerhey) January 28, 2022
Wordle 42 5/8
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β¬β¬β¬ β¬β¬β¬β Ailey π (@Aikilime) January 24, 2022
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Wordle 219 5/6
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π©π©π©π©π©β Zack Knoll (@zackknoll_) January 24, 2022
Following in the footsteps of other mobile-game meccas like Candy Crush and Flappy Bird, Wordle is now one step closer to "App-Store Hall of Fame." It's strange, really, how so many brands picked up on the Not Wordle trend, blatantly promoting a different company that they have nothing to do with. Hell, if the creator of iBeer is now living on a little orchard in Spain, it's curious to imagine where the Wordle people are vacationing right now.
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