Thanks to American film and television showing that places in Mexico often have sepia or yellow-colored filter, people began to meme about Mexico being yellow, and that images seen to be discolored are using the 'Mexico Filter'

Still waiting for you to do the roar.

Depicting a boy wearing a shirt with the rapper Eminem on it misspelled as “Sminem,” this viral image was first shared on the Russian internet before becoming a meme on the 4chan boards /int/ and /biz/.

In the early 2010s, this meme became a way for the chronically online to poke a little fun at themselves.

The image of a man tumbling down the red steps at Cannes in 2011 was widely recirculated as a photo of singer Jason Derulo. Here's how the bizarre meme took hold.