The summer heat is rising and your air conditioning isn't working. What do? Put your head inside a freezer, snap a picture and tag it "241543903."

Three years ago today, Keanu Reeves became Hollywood's poster child of internet memes after a candid paparazzi shot of the actor eating a sandwich went viral on the Internet.

From Memes to Films: This creature has been the subject of a number of YouTube alternate reality games since its inception in June 2009. The first of these series, Marble Hornets, is currently being adapted for the big screen.

From Memes to Films: The 2012 indie film based on this newspaper personal ad won 9 awards, including the Sundance Film Festival's Waldo Salt Screenwriting Award.

From Memes to Films: China's first internet meme-inspired feature film will chronicle the life story of Chen Guorong, a homeless man who suddenly rose to viral stardom for his dashing looks and reunited with his long lost family.