That is actually pretty clever, when you think about it. It says "External Pain" at first, but it reads as "Eternal Pain" from that angle, which can send a subliminal message to the customer's brain about what to avoid, and thus, make them buy some of those pain-dealing products shown. Sneaky marketing right there.

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…I started this comment as a joke, then I remembered all the real, sneaky marketing tactics there are and realized this would not be too farfetched of a thing for it to be true……

>tfw you come to terms with your pain being eternal