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Toyota Distributor Uses TV to Sell Thousands of Cars Southeast Toyota Distributors, Inc. (S.E.T.) of Pompano Beach, Florida, has sold thousands of Toyotas through the use of two television campaigns that paid off handsomely. Three-thousand new vehicles were sold in a 36-hour Toyota- thon, then more than 10,000 were sold during a special campaign during the month of May TOYOTA SALES ▲ Mr. Jim Moran, President of Southeast Toyota Distributors, Inc. S.E.T. President Jim Moran, who recognized the advertising potential of television in the early 1950s when he owned the world's largest automobile dealership in Chicago, has maintained a constant flow of TV advertising since he chandising effort in the history of the Based on the success of the Toyota- founded S.E.T. in 1969, The 36-hour automobile business. "For every dollar ton, SE.T. organized a follow-up TC Toyotathon was his most successful ested," he said, "we got a S50 return campaign dubbed "Operation 15,000 effort to date. According to A in sales." The 33-market Toyotathon Promotion." More than 10,000 Toyotas Hendrickson, S.E.T.'s Merchandising and sold 3,000 new cars, generating about were sold by S.E.T. dealers during this Marketing manager, the campaign was S12.9 million in sales. The total TV campaign which covered the month of perhaps the most successful total mer budget was estimated at $250,000. ▲Sales promotion signs are well placed at Skip Verner's Toyota of Hollywood, Fla. showroom during the special May sales campaign. May

Toyotathon


Uploaded by Adam Dec 27, 2017 at 04:06PM EST

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Origin Entry: Toyotathon

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m'IGH'DGAF'kuhl @lyric_intent Follow People just don't celebrate Toyotathon like they used to 10:44 PM-16 Nov 2017
Bucky "ask me about updog" Isotope @Buckylsotope Does Jesus know he was born during Toyotathon Followv 10:13 PM-17 Dec 2017 26,573 Retweets 82,017 Likes .
Jordan_Morris @Jordan_Morris Follow I'm sick of these libs telling me I can't say "Happy Honda Days" because I might offend someone who celebrates Toyotathon. So, I guess I'm supposed to wish everyone a Happy Winter Car Sale"? 2:14 PM -6 Dec 2017
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Toyota Distributor Uses TV to Sell Thousands of Cars Southeast Toyota Distributors, Inc. (S.E.T.) of Pompano Beach, Florida, has sold thousands of Toyotas through the use of two television campaigns that paid off handsomely. Three-thousand new vehicles were sold in a 36-hour Toyota- thon, then more than 10,000 were sold during a special campaign during the month of May TOYOTA SALES ▲ Mr. Jim Moran, President of Southeast Toyota Distributors, Inc. S.E.T. President Jim Moran, who recognized the advertising potential of television in the early 1950s when he owned the world's largest automobile dealership in Chicago, has maintained a constant flow of TV advertising since he chandising effort in the history of the Based on the success of the Toyota- founded S.E.T. in 1969, The 36-hour automobile business. "For every dollar ton, SE.T. organized a follow-up TC Toyotathon was his most successful ested," he said, "we got a S50 return campaign dubbed "Operation 15,000 effort to date. According to A in sales." The 33-market Toyotathon Promotion." More than 10,000 Toyotas Hendrickson, S.E.T.'s Merchandising and sold 3,000 new cars, generating about were sold by S.E.T. dealers during this Marketing manager, the campaign was S12.9 million in sales. The total TV campaign which covered the month of perhaps the most successful total mer budget was estimated at $250,000. ▲Sales promotion signs are well placed at Skip Verner's Toyota of Hollywood, Fla. showroom during the special May sales campaign. May

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Uploaded Dec 27, 2017 at 04:06PM EST

Origin Entry

Toyotathon

Source

Butler Toyota

Tags

toyota, newspaper

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