As a blazblue fan, having to pay 8€ for a character i might not main is bad but this crap just takes the cake, and charges you for half of it. Christ!

I only have one theory and it's this: they got TOO overconfident with their hype surrounding their games. ArcSys thought they could get away with their shitty marketing decisions by taking advantage of the 'good' decisions they have done in the past if it meant taking advantage all of the hype they're getting over Capcom.

after all they thought that:

1.adding Jubei being playable along with a patch in CF
2. announce FighterZ during MvCi development & reveal trailers around the same time Capcom reveal trailers for infinite
and 3. announce BBTAG with RWBY as guest characters (something fanfiction writers have been dying for it to happen.)

would get all the fans & FGC support for their backs, and than backstab them when they still think that their better than Capcom while hiding all the hype they've been receiving lately. too bad for them it backfired HORRIBLLY to the point where ArcSys actually ended up being worse than Capcom despite them making fun of Capcom.

hilarious isn't?