The secret of James is both simple yet incredibly efficient: He never mix his personal life with his AVGN persona.

Get married? Don't bring it up in a special episode as to not draw unwanted attention to his wife, make a simple post on his social media.
Got kids? Same thing, a simple social media to announce the birth of his daugthers, keep pictures of them very scarce.
Got political opinions? Never, EVER brought them not only in any kind of episodes, but in any kind of social media posts AT ALL. If someone were to ask me what is the political standing of James Rolfes, I'd be at loss because the man simply never vocalize them.

James Rolfe is my hero, because he proved how ridiculously easy it is for a youtuber to have a happy, stable and relatively normal private life if you are not pants-on-head retarded.

"He'd rather have a lovely wife, and a fun uncontroversial career.

He'd rather be a friendly guy, who you can chat with over Rolling Rock Beer.

He's the friendliest gamer you've ever heard. He's the friendly Nintendo nerd."