Notes:

The link to the actual survey and not an article on it is here by the way
https://www.getcenturylink.com/blog/best-known-video-game-characters/

Apparently they used a group of 1800 people ranged from 16-24 and had them do their best to correctly match video game characters and historical figures with their portraits.

I think it helps that video game characters are pretty much plastered everywhere meanwhile Shakespeare has been real quiet since his death…