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Is it really embarrassing?

It's something necessary and basic. It'd be like being embarrassed for buying deodorant or toilet paper.

And what, they'd think the guy was buying it for themself? I'd be like, "Yeah, I actually have both sets. Girls go crazy for it." Then I'd walk away with a feminine sway of the hips.

My mom always talked about my period in a whisper when my dad was nearby, so one day I got fed up with her and just shouted O MY GOD I HAD NO IDEA WOMEN BLEED EVERY MONTH FROM THEIR VAGINAS I HAD NO IDEA.

My dad laughed. My mom got flustered. Mission accomplished.