The “Welcome to Our Reality” campaign has won a Silver Integrated Lion at Cannes Inernational Festival of Creativity in 2011. The campaign was launched with personal letters sent to 110,000 people in the target group with the invitation, Prova Var Verklighet (Try Our Reality) promoting a smartphone application through which they could try out 35 different assignments designed to simulate a week in the armed forces. The application allowed people to live and breathe the reality of the actual work during an entire week, through assignments that were both technically and emotionally engaging. A text-based simulation was provided via SMS for those without a smartphone.

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Swedish Military Commersial "Welcome to Our Reality" See the other recruitment ad here: http://www.youtube.com/watch?v=6Se4c_Wz4jg