Diabeetus
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About
Diabeetus is an exploitable soundbite stemming from a TV advertisement for the medical supplies company Liberty Medical. Featuring the American actor Wilford Brimley who repeatedly mispronounces “diabetes” as “dia-beetus,” the infomercial was simply too good of an opportunity for the internets to pass up.
Origin
Wilford Brimley has been featured in a series of commercials as Liberty Medical’s spokesperson since 1999. Here’s the original commercial featuring his signature “diabeetus” as aired on TV:
One of the earliest remix instances was created by Nathan Eldridge and uploaded by YouTuber morningrise on January 24, 2006.
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Usage
Image macros are often created by pairing diabeetus with lolcats, lolrus, or Jamie Hyneman from Myth Busters
Remix
Diabeetus was a source of inspiration for many YTMNDs, beginning in July 2006: link
Make sure to the check out the V for Vendetta remix D for Diabeetus
Family Guy Effect
Wilford & his diabeetus officially entered the wider cultural consciousness with an appearance on the popular TV show Family Guy. This “Family Guy Effect” is widely considered an indicator that a meme has reached maturity and is due to jump the shark.
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Top Comments
Nevar00
May 07, 2011 at 09:14PM EDT+37
My Grandma used to make fun of this all the time years ago, long before KYM. She knew her shit.
MrBook
May 17, 2009 at 09:52AM EDT+14
The “Family Guy Effect” thing at the end sinks the whole article. What are we, Black Metal kids, here?
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