Updated Jul 18, 2012 at 02:23AM EDT by Brad.

Added Mar 29, 2009 at 04:22AM EDT by Keltic Chicken.

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Diabeetus is an exploitable soundbite stemming from a TV advertisement for the medical supplies company Liberty Medical. Featuring the American actor Wilford Brimley who repeatedly mispronounces “diabetes” as “dia-beetus,” the infomercial was simply too good of an opportunity for the internets to pass up.


Wilford Brimley has been featured in a series of commercials as Liberty Medical’s spokesperson since 1999. Here’s the original commercial featuring his signature “diabeetus” as aired on TV:

One of the earliest remix instances was created by Nathan Eldridge and uploaded by YouTuber morningrise on January 24, 2006.



Image macros are often created by pairing diabeetus with lolcats, lolrus, or Jamie Hyneman from Myth Busters


Diabeetus was a source of inspiration for many YTMNDs, beginning in July 2006: link

Make sure to the check out the V for Vendetta remix D for Diabeetus

Family Guy Effect

Wilford & his diabeetus officially entered the wider cultural consciousness with an appearance on the popular TV show Family Guy. This “Family Guy Effect” is widely considered an indicator that a meme has reached maturity and is due to jump the shark.

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