Do It for the Vine

Do It for the Vine

Part of a series on Vine. [View Related Entries]

Updated May 27, 2014 at 09:33PM EDT by Brad.

Added May 25, 2014 at 01:26PM EDT by Fred Rechid.

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About

“Do it for the Vine” is an expression used to urge someone to perform a dare on camera for a Vine video. It became a well-known catchphrase within the community after a video clip of a little girl dancing to the chant went viral on the vide-sharing platform in January 2014.

Origin

On June 22nd, 2013, YouTuber Kaye Trill uploaded a hip hop track titled “Do It For The Vine,” featuring lyrics describing the practice of making Vine videos with mobile devices (shown below).



Spread

On September 13th, 2013, BuzzFeed[3] highlighted several notable “#DoItForTheVine” tagged videos in which people perform a variety of stunts. On October 13th, Urban Dictionary[1] user Vine Master submitted an entry for “do it for the vine,” defining it as a phrase used to persuade people to perform entertaining acts on camera.



On November 14th, Viner Tpindell uploaded a short comedy sketch video in which he walks on a woman dancing to the “Do it for the Vine” song, garnering over 5,600 likes and 3,500 revines in the following six months (shown below). On January 1st, 2014, a Facebook[2] page titled “Do it for the Vine” was launched, accumulating upwards of 33,000 likes in five months.



Notable Examples

I Ain’t Gonna Do It

On January 25th, 2014, Viner Diamonique Shuler posted a video of woman singing the phrase “Do it for the Vine” to a young girl who responds “I ain’t gonna do it” while dancing (shown below). Within five months, the video gained over 592,000 revines and 543,000 likes.



On January 31st, YouTuber Vine Virals uploaded a compilation of Vines parodying Shuler’s video, gathering more than 2.4 million views and 1,200 comments in the first five months (shown below).



On April 10th, the Sesame Street Vine feed uploaded a parody video in which the puppet Elmo sings the “Do it for the Vine” song with actor Craig Robinson (shown below). In the next two months, the video garnered upwards of 47,000 likes and 45,000 revines.



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