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Fail Like a Boss is a viral video starring a man named Hélio Imaginário attempting to ride a longboard down a street in Portugal. At the beginning of the video, his friend warns him not to be scared to which he replies, “Puto, o medo é uma cena que… a mim não me assiste” (Dude, fear is something that… doesn’t assist me). While riding down the street, Hélio begins to lose control, almost crashes into a car and screams before falling into a ditch. The two men not shown in the video are his friends Nuno and Guedes.
The video titled “Fail like a boss – EPIC” was uploaded to YouTube by user karpinremo on July 18th, 2011. It took place on the Estrada Atlântica road in Caldas da Rainha, Portugal.
The video was posted to Reddit the same day it was uploaded to YouTube on July 18th, 2011. The post was titled “Hipster roll”, and received 931 up votes. In 3 days the video reached 1 million views, mostly from viewers in Portugal, Angola, Brasil and North America.
It reached the #17th spot on Unruly Media’s ViralVideoChart in all categories on July 20th, 2011.
On July 20th, 2011, the website Cão Azul began selling shirts referencing the video.
Several Facebook pages have been created, the most popular of which has over 23,000 likes as of July 22nd, 2011.
On July 28th, 2011 the professional surfer Kelly Slater tweets about this video.
Viral Marketing Campaign Rumors
An edited version of the video was uploaded to YouTube on July 19th that pointed out the prominent Nike logo on Hélio’s shoe, which is clearly shown for 7 seconds (14% of the total video).
More can be found in the video gallery below.
Ó guedes sai da frente! by crxpo
- A flash game called “Super Helio World” was designed by Bernado Vestia where the player tries to ride a longboard without falling.
- Guedes Web Java/ unity game, where you try to stay on road, with audio interaction (audio voices from tu bates mal man, when B is pressed)
- Fail Like a Boss – The Game A game for windows operating system Developed by Francisco Pinheiro where we can publish our scores online. This game has more than a thousand downloads and site three thousand views.
- Team Coco, It came from the Intertubes
- Sai da frente Guedes, vem aí o Hélio sem medo
- PORTUGUESE MAY FAIL, BUT THEY FAIL LIKE A BOSS
- «Anda Guedes», o vídeo português no top dos mais vistos
- Passos Coelho perdeu o controlo da situação e já pediu ao Guedes para sair da frente
- O medo não assiste ao novo fenómeno português no Youtube
- O ‘Guedes’, novo vídeo-viral do You Tube nas redes sociais
- No Milhoes de Festa, o medo a nós não assiste