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[ Caution, some French rude language ahead ]
To easily and fully understand this meme, here is a little lexicon of some words that are a part of French recent teenagers’ culture for non-French readers who could not be accustomed to it.
- 92: In France, counties are divided by numbers. The numbers are based on the first letter of the county’s name and its place in the alphabet. Here is a map for better understanding: http://slc.aron.free.fr/france-deptsMap.gif
These numbers became a replacement of the real county’s name concerning heated places which could gather violent riots (mainly suburbs) or simply to say your location.
- Zermi: Since the 1980s, a French argot exists, expanded itself and is called “Verlan”, or this art of “talking backwards”. It’s a popular slang among teenagers in France. Here’s a wikipedia complete explanation in English of that phenomenon.
Here, “Zermi” means “misère” (misery) with the “Z” used as a pun because of the “s” pronunciation in the word, close to a “z” sound.
Back in the first half of 2006, a young college student called Bilal Parkim (it appeared further on that his real name is Nabil Fekkar) decided to upload a video of himself on Youtube.
It was an attempt as a rap song, completely home-made, in order to bash one of his Youtube friends.
The result is this video:
This video isn’t from his account, so isn’t the first actual one, for he took it down because of what will happen next. However, it’s one of the earliest original video, dating from april 2006, to be upload by someone else. It has gathered about 2 500 000 views.
Bilal got more than he expected. Because of his funny facial expressions, his complete lack of rhymes, horrible lyrics and weak accent, his video became instanly viral through the burst of negative comments. Needless to say, that poor lad became greatly humiliated throughout comments and video responses.
The video has been seen as so terrible, yet so entertaining, that it was featured everywhere on the French web.
- Some facebook groups were created, this one being the most popular
Paying some kind of tribute to Bilal, many French youtubers made remixes and re-enactements: