MADs (1978)Researching

added Oct 02, 2009 at 08:16PM UTC

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This is an introductory article to the Japanese video-editing culture known as MAD movies. To browse MAD-related meme entries, please refer to the sub-meme section.

About

MAD is a modern Japanese term referring to parody/remix videos and audio clips that have been edited and re-arranged by “creative-secondary” authors. A typical MAD movie is put together by combining visual fragments of anime/manga with edited anime/j-pop soundtrack; it varies in length from a few seconds to several minutes and may not even include any music at all, mainly for comical effect. Because MAD movies are created in parodical nature with their own unique narrative plots, they should be distinguished from fan-made videos and artworks that are still based on the original canons. Thanks to popular video-sharing communities like Nico Nico Douga, MAD artworks have become an essential base of Japanese internet culture.

Origins

The earliest form of MAD culture can be traced back to personal exchanges of MAD tapes—cassette tapes containing re-edited, mash-up footage of various newsclips—among Japanese university students in the 1980s. According to this MAD FAQ page, a couple of alumni students from Osaka University of Arts & Music are cited as the original pioneers of audio MADs as well as anime MADS. The term “MAD” stems from one of the early cassette tapes originally titled “Kichigai Tape” (Tape of Madness), but for some reason, it became more commonly known by the English equivalent.

Types of MADs

While most MAD contents in circulations are anime-related, non-anime MADs do exist.

Audio MAD (in Japanese)

Pioneered by Imai during the early days of MAD tapes, Audio MADS consist of stringing together dialogue from popular anime to editing news broadcasts straight from the television, ultimately resulting in a new dialogue made of various sound-bites.

MAD news #1:

MAD news #2:

MAD news #3:

Visual MAD

  • Touhou visual MAD feat. Inaba Tewi:

  • Touhou visual MAD feat. Flandre Scarlet

Video MAD

Spiderman MAD Video:

Yu-Gi-Oh MAD Video:

Lucky Star MAD Video:

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16 Comments

Chris Menning
Oct 02, 2009 at 10:33PM UTC , Chris Menning wrote:

Nice!

Pterodactyl
Oct 03, 2009 at 02:13PM UTC , Pterodactyl wrote:

Brad! When I finally get my internet, I learn you’ve taken my topic! But alas, whatever.

Brad Kim
Oct 03, 2009 at 10:44PM UTC , Brad Kim wrote:

bwahaha! :D seriously though, feel free to take the lead with adding quality MADs & info!

Brad Kim
Oct 05, 2009 at 05:57PM UTC , Brad Kim wrote:

confirmed, but this entry could use more quality MAD videos & sub-memes need to be sorted out!

Deus
Oct 06, 2009 at 08:44PM UTC , Deus wrote:

hmmm a lot like the MEP AMV’s I saw.
Multi Editor Project Anime Music Video.
AMV Hell for example.
http://www.youtube.com/watch?v=_lxakVAaAJY

DJ HepCat
Oct 07, 2009 at 07:27AM UTC , DJ HepCat wrote:

Guess this is as good of an example of one as any:
http://www.youtube.com/watch?v=yevaSZk2ccE

ieatatsonic
Oct 16, 2009 at 01:57AM UTC , ieatatsonic wrote:

Ran ran ru should be a sub-meme for this.
Also, Night of nights should be a meme

mona_jpn
Oct 16, 2009 at 08:28PM UTC , mona_jpn wrote:

MAD NEWS #3 isn’t MAD NEWS.
That is “馬鹿ニュース(baka-news. it means idiot’s news)” and was created by Japanese midnight radio show in 1990’s.
An announcer reads manuscript already written strangely.
And that is no remixing and editing.

G0 DVL
Oct 27, 2009 at 07:36AM UTC , G0 DVL wrote:

I don’t know what MADs can be a meme. It’s more a format of expression from a japanese group that includes also non-animated/video format.

There is already a definition for this in wikipedia too : http://en.wikipedia.org/wiki/MAD_Movie

kaleesh
Nov 16, 2009 at 02:25PM UTC , kaleesh wrote:

seen a lot of Gintama and Hetalia ones :D

CookiesAreTasty
Dec 20, 2009 at 09:40PM UTC , CookiesAreTasty wrote:

i`ve also seen a lot of soul eater ones too

TARINunit9
Jan 07, 2010 at 08:03PM UTC , TARINunit9 wrote:

Is MAD basically the Japanese version of YouTube Poop?

Mellow
Jan 07, 2010 at 08:10PM UTC , Mellow wrote:

its like poop+amv but 10x more awesome

DaDewd
Jan 24, 2010 at 04:56PM UTC , DaDewd wrote:

I still don’t know what constitutes as a MAD…

Just Use Your Imagination!
Feb 01, 2010 at 02:44AM UTC , Just Use Your Imagination! wrote:

@Mellow

It’s only 10x more awesome because it’s from Japan…

Seriously, you guise. Just because it’s kinda foreign doesn’t means it’s nice to look at. I’m betting Japanese see YTP better than MADs…

God Dude
Mar 10, 2010 at 08:12AM UTC , God Dude wrote:

Hmm, No Red Zone MADs? It used to be the most recent MAD phase. Should I put some Red Zones?

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