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Nabilla’s “Allô” Parodies are a series of videos and photographs mocking the French reality TV personality Nabilla Benattia and her catchphrase “Allô ! Non mais allô quoi !” roughly translated as “Hello? Like, are you serious? Wake up!” in English, which was originally quoted in a fifth season episode of the French reality TV show Les Anges de la téléréalité. The parodies are meant to deride Benattia’s superficial and judgmental statements, which have been considered obnoxious and vapid by many on the French web, in similar vein to online parodies surrounding the cast of the MTV reality TV series Jersey Shore.
The colloquial expression “non mais allô quoi,” which roughly translates to “Hello? Like, are you serious? Wake up!” in English, is most commonly used by French women to express incredulity towards someone else’s discreditable behavior. The original quote can be heard in Season 5, Episode 3 of the French reality television show Les Anges de la téléréalité (Angels of Reality), which follows the lives of 12 contestants living together in a Miami mansion, that aired on March 5th, 2013.
In one of the interview segments in this episode, contestant Nabilla Benattia can be heard uttering “Allô ! Non mais allô quoi !” to express her shock after discovering that one of her housemates did not carry her own shampoo. Several videos of her reaction were subsequently uploaded to YouTube as early as March 7th, with one version accumulating over 1.1 million views by the following week
Benattia: "Apparently it was Aurélie and Capucine who didn’t have any shampoo. Hello girl! Like, girl, are you serious?! You’re a girl and you don’t have shampoo? Hello? Can you hear me or what? You’re a girl and you don’t have any shampoo. I mean, it’s like saying “you’re a girl and you don’t have any hair!”
On March 7th, 2013, several French news sites began reporting on the Internet’s response to the episode, including Meltybuzz, the French Huffington Post, TF1 and Le Nouvel Observateur. The same day, a Tumblr blog titled “Allo Quoi” was launched, which featured notable photographs of people mocking Benattia’s interview scene by posing with a phone hand gesture held up to their head (shown below).
On March 8th, a Hitler’s Reaction parody of Benatti’s quote (shown below) was uploaded by YouTuber FrenchGelein, which accumulated more than 1.8 million views in the next 10 days.
On March 9th, a Facebook page titled “Âllo quoi, t’es une fille t’as pas de shampoing” was created, gaining over 55,000 likes in nine days. On March 12th, a special typeface was submitted to the French font sharing website Dafont titled “Allo t’as pas de shampoing” (shown below).
Advice Animal Spin Off
On March 12th, 2013, the single topic blog Allo-Nabilla was launched, which highlighted image macros featuring a screen capture from Benattia’s interview segment with captions in the style of an advice animal series. The captions typically mock well-known French brands, pop culture and recent events followed by the phrase “Non mais allô quoi!”
On April 10th, Le Nouvel Obs reported that Nabilla Benettia filed a patent for her catchphrase in the INPI (Institut National de la Propriété Intellectuelle). She plans on reusing the meme she started as a slogan for jewellery, clothing and other brands. However, shampoo isn’t included in the patent.
Meltybuzz – Nabilla, son ‘Allo… Nan mais allô quoi’, et ses parodies : le nouveau hit du web / 3/7/2013
The Huffington Post – VIDÉO. Allô quoi : Nabilla, candidate des ‘Anges de la téléréalité’, s’attire les fous rires du web / 3/7/2013
Le Plus/Le Nouvel Obs – ‘Allô quoi’ de Nabilla ou l’éveil de la conscience de soi [et du shampoing] / 3/12/2013
Le Nouvel Obs – Le “Nan mais allo quoi !” de Nabilla devient une marque déposée / 4/10/2013