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Novi God (or Nowiy God) is a song and music video that has inspired numerous parodies on Youtube due to its low-budget greenscreen effects and awkward, apathetic dancing. Typically these parodies feature four people standing in front of greenscreen backgrounds and lipsynching to the original song, while mocking the dancing and exaggerated facial expressions of the original. The style of the video is similar to those of other viral hits such as Mark Gormley and Tunak Tunak Tun.
The Song Novi God was released in 2002 by Russian boy-band Steklovata (Glass wool or fiberglas in English) as a follow up to their earlier self-titled single. The song’s name means New Year in English, and as such it experiences a season spike in popularity each year. The video was originally uploaded to Youtube in early 2007, and since then has amassed several million views between it and its reuploads.
The band itself was formed in 1999 by producer Sergei Kuznechov, and has two main members: Russian orphans Denis Belikin and Arthur Eremeev. Novi God proved to be a minor hit at the time, getting seasonal airplay over Estonian radio.
Spread and Notable Examples
Soon after the original upload to Youtube, the video was posted on several blogs, and reuploaded with various ‘worst music video ever’ titles. Later, user-made parodies of the video began to appear, with the new versions often representing people of a certain nationality. The parodies often contain many features of the original video, such as low-budget greenscreen effects, outdated Earth-toned clothing, and multiple camera angles. Most have the performers lip-syncing to the original music, though some use original vocal renditions or remixes of the song.