Peekaru (Baby Snuggie)

Peekaru (Baby Snuggie)

Updated Mar 19, 2014 at 10:25PM EDT by Brad.

Added Sep 28, 2009 at 07:00PM EDT by Jostin Asuncion.

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Peekaru or Baby Snuggle s a photoshop meme utilizing a catalog advertisement of a fleece vest that zips over a baby carrier to keep the wearer and child warm while outside.

Following the blog coverage of the product in early 2009, the advertisement was turned into an exploitable image to poke fun at the strange way in which the baby’s head pokes out of the vest.


Launched by TogetherBe in 2006, the Peekaru[1], a fleece vest with a hole for a baby’s head, was designed to fit comfortably over a variety of different front-facing baby carriers.[2] In late March 2009, the product was reported on several news sites and blogs including New York Magazine[3], Gizmodo[6] and Urlesque,[4] comparing Peekaru to another wearable fleece product Snuggie. Within days, forum members of the now-defunct t-shirt community Emptees[5] began posting photoshopped images of the catalog ad in a thread titled “Snuggie Baby.”


On April 2nd, 2009, The Daily What[7] posted a link to the Emptees thread accompanied by notable examples of the photoshopped images. Over the next two weeks in April, additional photoshopped images were featured on internt culture blogs like Geekologie[8], Urlesque[9], Trendhunter,[10] and Blippitt[11] among others. On April 17th, a Photoshop Phriday contest was launched on Something Awful[12] in a thread titled “Peekaru!”

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