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The Sandwich Chef (often called Ass Sandwich) started as a part of a 1972 comic tract by Jack Chick titled “Hi There!” The picture in question is about a man who is talking about how his wife gave him a sandwich with peanut butter even though she knows he hates it.
Chick tracts are often parodied, and “Hi There!” was eventually brought to the attention of the “Something Awful forums”: and soon had all of its language… improved.
One particular parody had the sandwich chef saying “THIS IS AN ASS SANDWICH / IT IS MADE OF ASS AND POO” (link)
Soon the Sandwich Chef would fall into /b/’s hands and be used to illustrate what a post or picture is composed of, usually "fail, win or anything that shows how good or bad said object is.