Senyora Santibañez

Senyora Santibañez

Updated Apr 23, 2014 at 01:36AM EDT by Huck Jones.

Added Apr 22, 2013 at 11:38PM EDT by Huck Jones.

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The Angelica Santibañez/Señora meme is a series of exploitable image macros and Photoshops depicting the main antagonist in the Mexican telenovela Marimar as a snobbish and stereotypically arrogant plantation owner.

The macros are usually in the form of a picture of Angelica with sarcastic and/or patronizing captions poking fun at the wealthy elite or at Philippine pop cultural subjects. A running gag involves that of Santibañez’s butler Facundo being ordered to run errands for her[1], ranging from the trivial, such as reserving a whole theme park or theatre just for her, to the outlandish, like having the whole Philippines installed with an air conditioning system. Another recurring joke is Angelica’s penchant for having cans of corned beef served at peasants or destitute people. This stems from the ready availability of canned goods in the Philippines, hence its use by the lower income sector.

The telenovela

Marimar is a Mexican telenovela produced by and released in 1994 by Televisa and starred Thalía as the title character. The series was a remake of the 1977 telenovela La Venganza, and depicted Marimar’s hardships and eventual rise into high society.

It was also syndicated worldwide through several networks. The Philippine debut of Marimar via Radio Philippines Network in 1996 was met with positive reception, and spurred an interest in Latin American telenovelas, with similarly-themed series being aired on RPN and other major stations. Thalia’s popularity also surged in the Philippines, leading her to release a Tagalog-language album entitled Nandito Ako (lit. I Am Here), the title track being a cover of the song of the same name originally performed by Filipino singer Ogie Alcasid in the late 1980s.


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In addition to macros and Photoshops, edited videos from the telenovela, with fake subtitles added in similar fashion to Downfall parodies were also circulated on YouTube, complete with the usual gags and references common with the meme:

Media Coverage

Soon enough, local media began[2] to take notice[3] of the meme on Philippine social media circles, spawning articles[4] about its eventual popularity among netizens, often including it in their lists of top local memes.

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