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Upworthy Headlines are parody titles that mock those used for content highlighted on the viral media site Upworthy, which are often criticized for using the “clickbait” technique to grab the attention of viewers to increase pageviews.
On September 21st, 2013, the @UpWorthIt Twitter feed was launched, which posts parody Upworthy-style headlines. In the first three months, the feed gained over 6,800 followers.
When a blind kitten sees it's first rainbow, you won't be able to hold back your tears.— Up Worth It (@UpWorthIt) September 21, 2013
On October 4th, 2013, the Internet humor site CollegeHumor published several mock Upworthy titles for various historical events, including Martin Luther King’s “I Have a Dream” speech, the crucifixion of Jesus and the extinction of the dinosaurs (shown below).
On November 12th, the “Upworthy Springfield” Tumblr blog was created, featuring screen captures from episodes of the animated television show The Simpsons accompanied by mock Upworthy-style captions (shown below, left). On November 17th, Funny or Die highlighted several mock movie posters with titles written as if they were featured on Upworthy (shown below, right).
The same day, the Upworthy Generator web app was launched, which creates randomly-generated Upworthy-style headlines (shown below, left). On December 5th, Upworthy published a blog post defending the headlines and content featured on the site. On December 20th, the Tumblr blog “SFFworthy” was launched, which highlights screen captures from science fiction and fantasy fims with Upworthy-style headlines (shown below, right).
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