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This entry has been rejected due to incompleteness or lack of notability.
Origin is a video from Youtube: http://www.youtube.com/watch?v=VlUZzgDHZVM
In this the creator seems to have tried to create a random motivational video or just a random philosophic thing. It isn’t known yet.
The first known appearance was on 4chan /b/ (random) when some guy looked on the famous muhammad video and got a suggestion to the movie.
He appealed on the community “we EPH now!” (we EPIC POWER HONOR now) as an appeal to be awesome, to feel great or such thing.