Here in My Garage

About

Here in My Garage is an online video ad by American entrepreneur Tai Lopez that shows him standing in his garage in front of a Lamborghini sports car and urging viewers to visit his self improvement website. Throughout the first half of 2015, it was frequently featured as a pre-roll ad on YouTube, leading many users on the site to create remixes and parodies of the video.

Origin

In February 2015, YouTube began displaying a pre-roll ad featuring Tai Lopez showing off his Lamborghini and bookshelf while promoting his self improvement video program "67 Steps to Wealth, Health, Love, and Happiness" (shown below).

Here in my garage, just bought this new Lamborghini here. It’s fun to drive up here in the Hollywood hills. But you know what I like more than materialistic things? Knowledge. In fact, I’m a lot more proud of these seven new bookshelves that I had to get installed to hold two thousand new books that I bought. It’s like the billionaire Warren Buffett says, “the more you learn, the more you earn.”

Now maybe you’ve seen my TEDx talk where I talk about how I read a book a day. You know, I read a book a day not to show off it’s again about the knowledge. In fact, the real reason I keep this Lamborghini here is that it’s a reminder. A reminder that dreams are still possible, because it wasn’t that long ago that I was in a little town across the country sleeping on a couch in a mobile home with only forty seven dollars in my bank account. I didn’t have a college degree, I had no opportunities.
But you know what? Something happened that changed my life. I bumped into a mentor. And another mentor. And a few more mentors. I found five mentors. And they showed me what they did to become multimillionaires. Again, it’s not just about money, it’s about the good life; health, wealth, love and happiness. And so I record a little video, it’s actually on my website, you can click here on this video and it’ll take you to my website where I share three things that they taught me. Three things that you can implement today no matter where you are.
Now, this isn’t a “get rich quick” scheme. You know, like they say if things sound too good to be true they are too good to be true. I’m not promising you that tomorrow you’re gonna be able to go out and buy a Lamborghini. But what I am telling you is that it can happen faster than you think if you know the proven steps. So, I record a little two minute video on my website. Like I said, now it’s not the most professional I just shot it here with my iPhone, but it’s real. Nobody can argue, this is my true story. And I’m going to give you the three most important things you can do today. So click the link, go there it’s completely free to watch it it’s just a couple minutes. Invest in yourself. Always be curious. Don’t be a cynic. Okay, people see videos like this and they say “Ah that’s not real that’s for somebody else.”
Don’t listen, don’t listen. Be an optimist. Like, Conrad Hilton, the man who started Hilton Hotel, he said that he was only fifteen years old when he read a book by Helen Keller, and that book changed his life. Books can change your life. And in that book, Helen Keller said “optimism” so if you’re a cynic, if you’re a pessimist you don’t need to click here. Don’t worry about it, I don’t need to talk to everybody. But if you’re somebody who knows that there’s something better, cause the dream is possible, you know, for some of you watching it’s not necessarily a Lamborghini, maybe it’s a new job, a new opportunity, starting your own company.
Maybe it’s a new lifestyle without so much stress, traveling the world, doing those things you know you’re destined to do. You can do those unless you understand finances. Money, I don’t call it money anymore, I call it fuel units. You must have enough fuel units to live out your dream and to live out your destiny. So, I’ll see you on my website, it’s a quick video and you’ll see there absolutely free.
So just click this video and you’ll be taken there in a second, and uh, I’m excited to share this amazing stuff. You’ll see, not because of anything of me but because I’ve been fortunate enough to learn from mentors many years ahead of me. Not just in books like these, although I love books but also real in-person mentors. So let me share with you these three tips that have made all the difference in my life. They’re practical, you can do them today, you can start on them today. All right? See you there on my site.

Spread

On February 6th, 2015, the Blogspot blog Some Final Words^[3] published an article about Lopez' career, which accused him of running a "fraudulent internet business." On February 8th, Redditor go_sens submitted a post titled "Who is this guy that just bought a new Lamborghini that's fun to drive up in the Hollywood Hills and brags about it on YouTube ads?" to the /r/OutOfTheLoop^[1] subreddit. On February 23rd, YouTuber OneLineDerek uploaded a parody of the ad in which he mocks Lopez' speech (shown below, left). On April 21st, YouTuber Craig has Dysentery uploaded a YouTube Poop of the Lopez ad titled "HereInMyGarage.mwv" (shown below, right). In the first three months, the video gained over 500,000 views and 350 comments.

On June 7th, Redditor andybiotic submitted a post titled "Here in my garage, just bought this new Pegassi here…", featuring a screen captured image of the character Michael De Santa from the game Grand Theft Auto V standing in front of a sports car (shown below). In the first month, the post gathered upwards of 4,400 votes (90% upvoted) and 1,400 comments on the /r/gaming^[4] subreddit.

On June 9th, YouTuber Vehicle Virgins uploaded a parody of the ad, in which he confesses that he can no longer afford to own a garage after purchasing a Lamborghini (shown below, left). On June 29th, Funny Or Die launched the site TaiLopez.website,^[2] featuring parodies of various Tai Lopez promotional videos (shown below, right).

Various Examples

Search Interest

External References