When companies get online, they often come into contact with their competing brands, and when war between them ensues, shots are fired and it gets real. Watching companies battle it out on Twitter remains a top-tier form of entertainment online. Usually one can expect professionalism from companies and brands, but when they go head to head online that all gets thrown out the window. They show their true colors and competitiveness as they try and win over the internet in the dispute. Most of it is fairly light-hearted, but some of the comebacks are truly brutal.

Reddit's /r/CompanyBattles puts these head-to-head battles between brands on display for everyone to see. Some brands are more commonly seen beefing it out online, like Wendys, which had a pretty long string of fights going on for a while. Whoever is managing that account has some pretty witty comebacks. Here are 15 moments of classic company battles.