11 Times Brands Roasted Each Other For Everyone To See

Long ago, there was a time when it was shocking to see the social media account of a prominent brand get down and dirty in the contentious muck of online arguments. But now, playful pettiness on the part of one brand towards a rival is common. Fast food restaurants tangle daily on platforms such as Twitter, and their highly-trained social media teams probably spend hours crafting the perfect comebacks to the perfect insults. The ability to roast large companies on social media has become a talent that job recruiters seem to look for in potential candidates nowadays.

The entertaining controversies are fun to read and share online, and fans of the sparring brands created Reddit's /r/CompanyBattles precisely for that reason. This entire collection is (unintentionally, of course) an advertisement for these brands, but it's also a tribute to the creativity, hard work and determination of the well-paid viral marketing executives and creative teams who made this all possible.