18 Times Companies Tried To Relate To Internet Humor And Made Things Awkward

No form of advertising fails quite as often as creating ads full of memes. Generally, using memes to appeal to the younger generation in your advertisements is a bad idea. It doesn't ever work, and most of the time it just makes the companies look pretty pathetic, especially if they're bad enough at it to horribly misuse modern trends, language, gaming references and much more that they don't seem to have an adequate grasp of. And if they don't understand what they're talking about, things get…weird.

There's something insulting about ads manipulating some of our favorite things in all the wrong ways. It's a form of talking down to us that really doesn't work, and only embarrasses the people who do it. Nevertheless, companies make their own memes to advertise to us, and also use trendy topics and jokes in ways that don't relate at all to their products. These are some of the worst results of the marketing tactic.