Did DJ Khaled Really Say 'Life Is Roblox?' The Viral Video Turned TikTok Meme Explained

There's a new DJ Khaled meme going viral online and this time it's all about Roblox. The clip features the eccentric DJ parking his golf cart in front of the camera and saying what sounds like, "Life is Roblox" for seemingly no good reason. The clip has now become the subject of memes on sites like YouTube and TikTok, but is that really what Khaled is saying in the clip? Here's what you need to know.

Did DJ Khaled Really Say 'Life Is Roblox?'

The video of DJ Khaled in his golf cart was first uploaded to his Instagram page in January 2023. At the end of the video, Khaled backs his golf cart over a curb, almost getting it stuck, then pulls forward up to the camera and says, "In life there's roadblocks. Don't let nothing stop you, 'cause we ain't stopping."

The clip went viral online, inspiring some memes that misquote Khaled as saying, "Life is Roblox," instead of "roadblocks." Arguably, it does sound like Khaled says "Roblox" thanks to the lack of emphasis he puts on the "D" in "roadblocks." This isn't the first time Khaled has been misquoted as saying "Roblox" instead of "roadblocks" either, with an earlier December 2017 video becoming the brief subject of similar memes.

How Is 'Life Is Roblox' Used In Memes?

Ever since the clip went viral in January 2023, TikTokers and YouTubers have been purposefully misquoting it as "life is Roblox" for the sake of memes. Some of the most popular examples include stylized video edits of the original clip, setting it to music and adding flashy visuals. Some have even re-animated the clip, including a YouTuber who recreated it in Roblox.

Lately, the audio clip was slowed down and remixed with the Sade song "Kiss of Life" for a TikToker's Pinkcore, a style of -core edit that's popular on the app. In the video, the TikToker lip dubs the line, then walks away from the camera, suddenly transitioning into a Roblox character. This has inspired numerous other TikTokers to post similar videos, sparking a trend on the app.

For the full history of "Life is 'Roblox,'" be sure to check out Know Your Meme's encyclopedia entry for more information.