IShowSpeed has inspired another meme on TikTok thanks to an old clip of him begging anyone to "say wallahi" after he made a huge mistake.

The audio comes from a video of IShowSpeed making an extravagant purchase on Roblox and now it's being used to express shock, particularly towards a line of products under the No Name brand.

So, what is the full context of the "say wallahi" clip and how is the audio being used in memes? Here's what you need to know.

What Is The 'Say Wallahi Bro' Meme?

Back in 2023, a clip from an IShowSpeed stream went viral online. In the clip, IShowSpeed debates with his chat whether he should buy a Roblox t-shirt for his avatar adorned with the so-called Shrek meme face.

The reason IShowSpeed is debating the purchase so heavily is the price. Coming in at 18 million Robux, the in-game currency on Roblox, the item would translate to about $225,000.

For the love of the meme, IShowSpeed ends up purchasing the item, then experiences instant regret. His eyes fill with tears and he repeats, "Say wallahi bro." "Wallahi" is an Arabic saying that means "swear to god," suggesting IShowSpeed can't believe that he just spent so much on a Roblox item.

@malbromembsksoin #fypviral #dontletthisflop #saywhallahi #ishowspeedclipz #meme ♬ say wallahi bro – mev records

How Is 'Say Wallahi Bro' And 'No Name' Used In Memes?

No Name is a Canadian brand owned by the Loblaw company, a Canadian food retailer. Their branding is a play on the idea of generic branding, with all their products featuring a blank yellow background with text over-explaining exactly what the item is, such as a folding chair branded "a chair for sitting" or a shirt branded "t-shirt for wearing."

Many people find the products surreal and funny, and in March 2026, they began using the "say wallahi" audio over images of No Name products, both real and fake.

The memes are meant to point out the absurdity of the items and express surprise that they exist at all. As the meme evolved, it expanded to incorporate fake examples of No Name products, including a whole No Name city and a No Name plane.

What Are Some More 'Say Wallahi Bro' Memes?

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For the full history of the 'Say Wallahi Bro' meme, be sure to check out Know Your Meme's encyclopedia entry for more information.