If you've been on Twitter / X lately, you may have seen memes using a photo of a handsome guy in a grey sweater and blue jeans smiling at the camera.

The man is being referred to as the "Hole Guy," but he really goes by Hole Next Door and he recently posted a video so shocking that it quickly turned him into a meme.

So what exactly happens in the hole guy's jeans video and how are people reacting to it? Here's what you need to know.

Who Is 'HoleNextDoor' And Where Does The Jeans Meme Come From?

Hole_Next_Door is a Canadian adult content creator known to post explicit videos and images of himself spreading his backside online. The man began posting content in 2022 and has become very prominent over the past few years among some, with over 300,000 followers on X alone.

In February 2025, Hole Next Door posted a video, presumably to X, that begins with him smiling at the camera and pulling down his jeans.

He then turns away from the camera, spreads his backside open and audibly passes gas. The video went viral, both shocking and intriguing viewers. The video has since been deleted.

How Is 'HoleNextDoor In Jeans' Used In Memes?

As the video went viral, a screenshot of HoleNextDoor moments before removing his jeans started spreading on X, along with other photos of the content creator.

Many people find him handsome and use these photos to express their desire for the man. Others, however, are using the photos to share their opinions on the video and make memes.

Some of the memes misrepresent the image as innocent, suggesting it's just a photo of a guy happily putting on his jeans. Others are comparing the photo to similar photos or using the photo to allude to the video without context.

Beyond the jeans photo, many are making subtle references to the video as a form of engagement bait.

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For the full history of Hole_Next_Door, be sure to check out Know Your Meme's encyclopedia entry for more information.