The Rizzler is the latest addition to A.J. and Big Justice's dream team, and he's just as Italian-American as them, if not more. Ever since the Costco Guys video, the Florida father-son duo has expanded the multiverse of their TikTok page. The "Rizzler" has become part of it. The kid's real name is Christian Joseph and he has his own page, his own sidekick, and his own rizz.

But who is The Rizzler, and where did he come from? Why's he collaborating with the Costco Guys and why is everyone in love with him? Here's a look at the latest TikTok phenom to emerge from the Costco Guy Gang.

Who Is The Rizzler?

The Rizzler is a nickname for Christian Joseph, a kid influencer on TikTok who lives in New Jersey with his dad. They two have been posting content to the account @itztherizzler since 2020. Some early videos even show a much younger Rizzler, years before he got his prized nickname.

Joseph was dubbed The Rizzler after a viral video that was shared in February of this year. It shows Joseph being recorded by his dad in a store. Joseph makes a Chad face and his dad shouts, "The Rizzla!" The name just stuck.

@itztherizzler Meet Cbaby in the middle #fyp #foryou #foryourpage #foruyou #meetmeinthemiddle ♬ original sound – ItzTheRizzler

@itztherizzler WE BACK!!…With another episode of “You’re not getting it!” #christianjoseph #fyp #nevergonnagetit #funny #funnyvideos #annoying #trolls ♬ original sound – ItzTheRizzler

What Does 'Rizzler' Mean?

"Rizzler" is a Rizz Nickname, a genre of puns based on the slang term "rizz," which is short for charisma. Back in late 2022, internet users across the web started crafting a "Rizz Dictionary" that included zany riffs all centered on the viral word.

"Rizzler" is also a play on the Batman villain, the Riddler. Other examples of Rizz Nicknames include Rizzly Bear, Barack Rizzbama and the Rizzard of Oz.

@why_so_serious008 #supermariobros #supermariobrosmovie #supermario #mario #princesspeach #toad #luigi #waluigi #wario #bowser #fish #rizz #wrizz #lol #fyp #fypシ #viral #xyzbca #xyzcba #xybca #donkeykong #nintendo ♬ Sin city – kyto

When Did The Rizzler Meet The Costco Guys?

The Rizzler met up with the Costco Guys (A.J. and Big Justice) at the start of the summer when the Floridians visited New Jersey and got in contact with him, where he starred in a Boom Meter video, rating chocolate chip cookies.

After giving everything a 5/5 on the Boom Meter, the Rizzler went on to star in multiple A.J. and Big Justice videos. Both father and son duos formed a friendship that has lasted well into the summer.

@a.j.befumo It’s A Triple Chunk Chocolate Cookie‼️ #food #cookie #father #son #family #fun #costco #costcoguys #bigjustice #boom @chef lou @NOBULL @Flatbill Sports @Cousin Angelo @Christian_Joseph ♬ original sound – A.J. & Big Justice

@a.j.befumo Fruit Blox‼️ #food #snacks #father #son #family #fun #bigjustice #boom @BloxSnacks @Christian_Joseph ♬ original sound – A.J. & Big Justice

---

For the full history of The Rizzler, be sure to check out Know Your Meme's entry for even more information.