How The 'Kevin James Smirking' Meme Set Off A Wave Of Kevin James Posting

The Kevin James Smirking meme is a viral Getty Images stock photo of actor Kevin James, known for his role as Doug Heffernan on the TV show The King of Queens.

In this image, he's seen smirking and shrugging while wearing a green flannel, looking directly into the camera. Over the last two weeks, this picture gained significant popularity online as a meme, primarily on Twitter and other social media platforms, where it's often used as a reaction image or image macro with captions conveying confidence or mischievousness.

This meme's widespread use gave rise to a subgenre called Kevin James Posting in which various stock images and promotional photos from The King of Queens were turned into memes, sometimes featuring James' co-star Leah Remini, who also reacted to these internet sensations recently and wrote, "I wanted to let you all know I'm seeing all of The King of Queens memes and tweets and I absolutely love them. Thank you for 25 years of amazing memories!"

In our latest video, we explore how this meme came to be and how people turned a seemingly insignificant stock photo into a viral meme.