In recent years, internet memes have made their way into numerous advertising campaigns, appearing in billboards, physical junk mail, commercials and more. However, until this year, politicians failed to make use of memes as a major tool in their election campaigns -- that is until Bloomberg launched a campaign on Instagram with the help of a company called Meme 2020. If you’re unfamiliar with this project, let’s briefly explain what it is, and why it’s such a significant milestone in meme history.

Exaggeration at its finest.

Having a weird week? Let these memes make you feel better.

February 26th, 2015 was one of the most important days in the history of the internet.

Images that introverts can appreciate.

London designer Harikrishnan sent bulbous latex pants down the runway, and people had jokes.

At least these models got paid, we hope.

Thank you for your service.

Feel the nostalgia as gamers from years gone past remember their favorite titles.

All of the funniest 'Foo Fighters vs. the Foo' memes.