Cringeworthy is a term we throw around all too often nowadays. In our eyes, so many things can be cringeworthy, from uncomfortable social media posts to pretty much everything made by TikTok influencers. But nothing quite fits the meaning of cringe like the music video Eminem and Snoop Dogg shared at the VMA's. This video shows the two of them performing their song "From the D 2 the LBC" with some very memorable animation. In particular, people are annoyed by Eminem and Snoop Dogg using their Bored Ape Yacht Club NFTs as animated characters.

Now, I'm not here to disrespect the two of them as artists. My problem, as well as the problem many people have, was not with the music, but with this video that accompanied it. In many ways, it was quite difficult to watch, not only because it felt like we were watching from the perspective of Mark Zuckerberg's Metaverse avatar, but because it felt like a weird way for the two stars to show off their Bored Apes, something 90% of humanity couldn’t care less about.

Now, rich celebrities love Bored Ape NFTs, for some reason that the rest of us can't quite understand. Really, it's just them, because most people who exist outside of the realm of infinite money and a never-ending popularity contest wouldn't spend hundreds of thousands of dollars on a drawing of a monkey, which has no inherent worth to it other than what random online enthusiasts try to attribute to it.

And so, seeing more than half of this music video involved some oddly animated bored apes owned by Eminem and Snoop Dogg rap the song for us feels really out-of-touch, and whatever manager decided on this idea seems to have made an awful mistake, because people online are really not enjoying it. And I really don't blame them, because after watching this music video, I had to reflect on how far our society has fallen over the past few years, and how inflation has wrecked most of our finances, meanwhile people are throwing absurd amounts of money at monkey drawings online. The economy is in shambles, and the amount of money it would take to buy it's a house nowadays it's being used to buy monkey pictures that you could screenshot for free, and now those very same monkey pictures are rapping at us while we’re just trying to watch the VMAs.

It’s worth noting that people who trade NFTs have also lost a bunch of money lately, but that's kind of to be expected, since they are non-fungible, after all. People who trade crypto have had an even worse time. But I believe that any respect people had left for these things could be instantly taken away by his music video, which played it all off as Eminem’s psychedelic Metaverse hallucination after he smokes Snoop Dogg's weed.

If you're a manager of celebrities, I'm begging you to have mercy on the rest of us instead of buying into the Bored Ape hype. The ugly monkeys are not going to appear cooler because of this music video. In fact, they seem so much less cool than before, if that's even possible. So forget about the standard crypto fails we've become so accustomed to seeing and the many jokes about how dumb it is to purchase an NFT. Ultimately, those didn't matter, because people kept trading anyway, for some reason. Now, this is officially the worst thing that has happened to NFTs and crypto and a long, long time, because watching this music video is like giving up the hope we never really had in the first place, and now we can’t joke about a board ape in the same way ever again, thanks to the VMAs.