A TikTok video and its sound have become a viral meme as the woman's voice in it repeats, "Oh look a strawberry!"

The original video has spawned a growing meme trend that involves increasingly messed-up versions of one thing. The progression can be cute, involving cats or dogs, or it can be a little grosser, like a melting ice cream cone or badly cut smiley fries.

Curious about where this meme started and why it's viral? Let's explain.

What's The 'Oh Look A Strawberry' Original Video?

The original video was posted by a TikToker named @amaliatown two months ago. She recorded over the sound of a man playing the recorder, showing strawberries from a recent purchase.

Every time she shows a strawberry in the progression, she exclaims, "Oh, look a strawberry!" However, each time, the strawberry gets more distorted, along with her voice.

The video racked up more than 30 million views in two months. It likely exceeded the original TikToker's expectations.

@amaliatown Nature is magestic. 🍓 . . . #strawberry #strawberries #garden #gardening #zone8b ♬ original sound – miguelplaysrecorder

What's The 'Oh Look A Strawberry' Meme Trend?

After she posted her video, others on the app saw the opportunity to use its sound for their own content. They've done this by showing progressions of other things that become increasingly dilapidated.

For instance, imagine cats that get more "skrunkly." Imagine dogs that get more "derpy." Meme creators realized that there were a lot of objects and animals that matched this sound.

@nesharose88 #mccainsmiles ♬ original sound – amaliatown

@theofficialkittenmitten A fan favorite at the end #skrunkly #cutecatsoftiktok #cutecats #funnycat ♬ original sound – amaliatown

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For the full history of "Oh look a strawberry," be sure to check out Know Your Meme's entry for even more information.