currently when you search "what was he cooking" into google one of the first results is the page for Thanos Making Breakfast… which isn't really the meme. The image is used mainly for its text or to make fun of superhero film analyzers on youtube, and the same goes for the long list of New Rockstars thumbnails that are also used as memes, like "DOES HE KNOW?" "ALL IN HIS MIND?" "INSANE?" "NEVER F*CKS?" and so on.
'Half The Sky' Scene From 'Frieren' Was Tailor Made For A Fan Art Meme