“Слово пацана"(The word of the kid) – what kind of series and memes about it

The TV series “The Word of a Kid" about criminal Russia in the 1980s has become a discussed phenomenon. Some praise it, others cancel it. The soundtrack of the series became a hit of Tiktok and streaming sites. All this is supported by a large number of memes about crime, gopnik and chushpans.

What is the series “The Word of the Kid”?

On November 6, 2023, the first episode of the series “The Word of the Kid: Blood on the Asphalt” was released in online cinemas Wink and Start. He tells about the criminal gangs of Kazan in the 1980s. The show quickly became a discussed phenomenon. Many noted the quality of the project and its realism.

At the same time, the series is criticized for romanticizing banditry. He is put on a par with the “Brigade”, “Boomer” and “Brother” and is called a “series for cattle”.

One of the soundtracks of the series was the song “Pyala” by the Aigel group. The track in Tatar topped the Shazam charts, became a hit in Tiktok and Yandex.Music.

The series has a lot of events and dialogues related to crime, and its slogan was the phrase “Boys don't apologize.” Also, many viewers discovered the word “chushpan”, that is, a sucker or a person who does not enjoy authority in the criminal world.

Memes about the TV series “The Word of the kid”

In memes and jokes, people play up the name of the series and ironically ask the question “Kid or chushpan.” Also, some footage from the project became templates for memes about boys and gopnik.

A separate layer is memes about how information about the “Word of the kid” comes out of all the cracks.

The “boyish” aesthetic is often ridiculed in memes. Pictures with wolves and “thoughtful” quotes are a long–running trend that manifests itself in different formats. And Jason Statham has long been the human face of such memes in Russia.