Part of a series on Bronyspeak. [View Related Entries]
PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.
This submission is currently being researched & evaluated!
You can help confirm this entry by contributing facts, media, and other evidence of notability and mutation.
Work in progress
20% Cooler, shortened from It Needs to be About 20% Cooler, is a memorable quote by the character of Rainbow Dash from the Hasbro animated series My Little Pony: Friendship is Magic. It is frequently featured in fan-made images, videos, and animations. It is considered one of the most popular examples of Bronyspeak, and is often used as a snowclone in the form of "20% X".
The original phrase is taken from the fourteenth episode of the first season of MLP, "Suited For Success", in which Rainbow Dash says the phrase in response to her friend Rarity asking for feedback on a dress design.
Many examples of the meme have been documented by various image-based websites; the MLP image hosting site Derpibooru has 189 results for "20% Cooler" as of August 2015, while DeviantArt returns over 13,000 results.
In September of 2012, the FPS/RPG Borderlands 2 was released along with the day-one DLC character Gaige. A few of the perks in her skill tree are either themed or outright references to MLP, one of which is 20% Cooler.
 MLP Wiki – Suited For Success
 Derpibooru – 20% Cooler
 DeviantArt – 20% Cooler
Electric Dictator Bedebao
Aug 13, 2015 at 07:33AM EDT
Aug 13, 2015 at 10:43AM EDT
+ Add a Comment
Add a Comment