20% Cooler

20% Cooler

Part of a series on Bronyspeak. [View Related Entries]

Updated Aug 18, 2015 at 05:03AM EDT by Z..

Added Aug 13, 2015 at 05:06AM EDT by Particle Mare.

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20% Cooler, shortened from It Needs to be About 20% Cooler, is a memorable quote by the character of Rainbow Dash from the Hasbro animated series My Little Pony: Friendship is Magic. It is frequently featured in fan-made images, videos, and animations. It is considered one of the most popular examples of Bronyspeak, and is often used as a snowclone in the form of "20% X".


The original phrase is taken from the fourteenth episode of the first season of MLP, "Suited For Success", in which Rainbow Dash says the phrase in response to her friend Rarity asking for feedback on a dress design.[1]



Many examples of the meme have been documented by various image-based websites; the MLP image hosting site Derpibooru has 189 results[2] for "20% Cooler" as of August 2015, while DeviantArt returns over 13,000 results.[3]

In September of 2012, the FPS/RPG Borderlands 2 was released along with the day-one DLC character Gaige. A few of the perks in her skill tree are either themed or outright references to MLP, one of which is 20% Cooler.

20% Cooler ncreases the Cooldown hate of your Action Skill. CURRENT LEVEL: Action Skill Cooldown Rate: +30%

Various Examples

Your keyboard just got 20% cooler 207 COOLER の96 COOLER
IT NEEDS TO BE ABOUT 20%COOLER 90 UM40000OLER INTRODUCING THE NEW VIBRA-JACK Strong Faithful Makes Julienne mash 100%PinkiePieApproved Makesanv meme, 2006 BUY NOW 99.99 more intensified 20 IAN YoURS wwellom

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External References

[1] MLP Wiki – Suited For Success

[2] Derpibooru – 20% Cooler

[3] DeviantArt – 20% Cooler

Recent Videos 2 total

Recent Images 57 total

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