About

Aaron Paul Confused by Fashion refers to an image of the actor as an audience member at a London fashion shown looking very confused. The model in the foreground of the photograph is often photoshopped and replaced to correspond with Aaron Paul’s confused facial expression. The photograph, lead to jokes and a photoshop battle on Reddit.

Origin

The photograph originates from a 2012 London fashion show for Burberry’s Spring Summer 2013 Womenswear Show. The meme started trending again on August 1st, 2017 on Reddit after users started photoshopping the photograph.

Reddit user TediBare123^[1] created the “PSBattle: Aaron Paul confused by fashion”^[2] thread on August 1st, 2017, which encouraged Reddit users to put their own spin on photograph with Photoshop. The thread has over 1,000 comments and has inspired other similar threads about Aaron Paul's confused look to emerge.

Spread

On August 2nd, 2017, the photoshop battle on reddit caught the attention of Aaron Paul who shared a photo from the battle on his Instagram^[3]. Aaron captioned the photo “I heard there was a Reddit battle today trying to understand my confusion at a fashion show. Here's one of the great memes that was created during the battle. My god I love Hal. And I think the guy playing him is alright as well. Love you Cranston.” The post has received 288,000 likes in just one day.

Various Examples

External References

^[1] Reddit – @TediBare123

^[2] Reddit – PSBattle: Aaron Paul confused by fashion

^[3] Instagram – @GlassofWhiskey