About

Advice Lovecraft is a meme involving the famous horror/science fiction writer, H.P. Lovecraft. The meme itself is very similar to other Advice Animals. The jokes usually involve Lovecraft's themes of unspeakable horrors and his complicated, archaic writing style.

Origin

This meme started on a single-topic Tumblr page called "Advice Lovecraft". Users can submit their own versions generated via MemeGenerator. It has shown up on several HP Lovecraft blogs and threads.
This is the photo of Lovecraft used in the meme:

Spread

This meme is not incredibly popular due to the amount of in-jokes that one would only get if they read his work. However, it does have a memegenerator page, as well as the aforementioned tumblr page.