The Original footage

Summary
on the 2nd of march 2009 Dutch News Anchor Eva Jinek was filmed whilst preparing for a news bulletin on Dutch national television at the NOS.
She was pondering about the number of buttons to undo on her shirt to be still appropriate for television.
She is seen having a discussion with people from the directors room over a headset quoting her mother saying "Ik zie je borsten!" which translates into "I can see your breasts!"
Due to a leak in the NOS' servers, the footage which shouldn't have aired became publically available. The video quickly became popular and it spread on the internet partially via the Dutch forum fok! .
Later a remix was made and the person who made it, Dj Marcel, was later contacted by Universal and offered a contract to sell the remix since it had become so popular in the Netherlands after the news anchor appeared on a well known talk show called "De Wereld Draait Door" on national television:

Eva Jinek said she didn't really mind the footage being released on the internet. She was, however shocked by the fact that a ringtone had been made of her voice exclaiming "Boobies!"
The Remix

The original remix contained sounds from the Godzilla OST and was thus violating copyright laws.
The official remix seen in the video on youtube is an adapted version.
Additionally a downloadable ringtone has been made and added to the popularity of the meme:

NU.NL
In recent developments, the Dutch news site nu.nl launched a advertisement campaign with a picture of a news anchor strongly resembling Eva Jinek fiddling with her shirt with the caption "Is the news from the 8 o'clock news really the news from 8 o'clock?"