About

Bravo Six, Going Dark is a memorable quote said by Call of Duty: Modern Warfare character Captain Price in the reveal trailer for the game. Following the release of the trailer, a still image of Price putting on night vision goggles paired with the quote gained popularity as a reaction, often in reference to unexpected shutdowns.

Origin

On May 30th, 2019, reveal trailer for 2019 first-person shooter video game Call of Duty: Modern Warfare was released.^[1] In the trailer, character Captain John Price is shown moving through a night forest with a squad of soldiers. In one scene of the trailer, Price (Bravo Six) reports that he is equipping his night vision goggles.

Bravo Six, going dark.

On the same day, multiple Reddit users posted memes based on the still image of Price paired with the quote, with Redditor Baduux posting the earliest known meme based on the image (shown below, left).^[2] On May 31st, Redditor CharBAZard posted the earliest viral meme based on the scene, with the post receiving over 14,600 upvotes in six months.^[3]

Spread

In the following week, several variations of the format maintained moderate popularity on Reddit, with the format seeing another increase in popularity following the release of Call of Duty: Modern Warfare in late October 2019. For example, a meme posted by Redditor _itsgomesz on June 3rd, 2019, received on 36,800 upvotes in six months (shown below, left).^[4] A meme posted by Redditor Tarunrawat471 on the same day received over 40,400 upvotes (shown below, right).^[5]

Various Examples

Templates

Search Interest

External References