About

Cerveza Cristal refers to memes that parody the organic placement of advertisements for beer brand Cerveza Cristal in the 2003 airing of the original Star Wars trilogy in Chile. In memes, bottles and cans of Cerveza Cristal are edited into various movie scenes.

Origin

In 2003 and 2004, Chilean TV network Canal 13 aired the original Star Wars trilogy films. The network cut advertisements for the Chilean beer brand Cerveza Cristal directly into the film in an organic and comical fashion, inserting shots of Star Wars characters, including Luke Skywalker, Obi-Wan Kenobi and Palpatine, holding bottles and cans of Cerveza Cristal in their hands. On July 9th, 2009, YouTube^[1][2][3][4] user emetwistable archived five Cerveza Cristal commercials from the "Fuerza es con Cerveza Cristal" ad campaign on YouTube (one video since removed), where they received over 250,000 views in 14 years combined (shown below).

Cerveza Cristal production company, CCU, later used similar organic advertisements for local airings of American Beauty and Gladiator.

On February 22nd, 2024, X^[9] / Twitter user @DESCONOCIDOHK posted one of the advertisements, commenting with the brief story of the ad campaign. The post (shown below) received nearly a million views and over 2,400 reposts and 8,300 likes in two weeks (shown below).

Es buen momento para mencionar que cuando la trilogía original de Star Wars fue emitida por Canal 13 por 2004 más o menos, para irse a espacio publicitario hacían cortes de los personajes agarrando una cerveza cristal. pic.twitter.com/zyHpK1ReuA

— Misterioso Desconocido (@DESCONOCIDOHK) February 22, 2024

On February 28th, 2024, Spanish news website Vida Extra^[5] published an article about the advertisements, linking the YouTube videos.

On March 2nd, 2024, X^[6] user @heyitswindy made a thread about the precedent, sharing dubbed versions of the clips. The first post in the thread (shown below) accumulated over 49,000 reposts and 245,000 likes in two days.

Around 2003 in Chile, when the original trilogy of Star Wars began airing on television there, they did this funny thing to avoid cutting to commercial breaks. They stitched the commercials into the films themselves. Here is one of them, with the English dub added in. pic.twitter.com/wC7N2vPNvv

— Windy 🛸 (@heyitswindy) March 2, 2024

Spread

In the following day, the ad campaign became a viral subject of discussion on X / Twitter, with several posts and jokes about it going viral. For example, on March 2nd, 2024, X^[7] user @TheSpaceshipper quoted the opening post of the thread with a Somehow Palpatine Returned joke. The post (shown below) received over 1,500 reposts and 12,000 likes in two days.

I'd never heard of it, and it's fantastic.Above all, it explains how Palpatine somehow survived: with Cerveza Cristal. https://t.co/JtNd4jOE3e pic.twitter.com/kuX3Cn0Ls8

— The Spaceshipper 🚀 (@TheSpaceshipper) March 3, 2024

On March 4th, 2023, X^[8] / Twitter user @edsbs posted a still image of the character Paul Atreides shouting from the Dune: Part Two trailer, captioning it, "¡CERVEZAAAAAA CRISTAAAALL!" The post (shown below) received over 2,800 reposts and 25,000 likes in one day.

In the following day, edits in which bottles and cans of Cerveza Cristal were edited into various scenes were posted on X / Twitter.

Various Examples

Search Interest

External References