About
"Creepy Ariana" is a reaction image that is often used in discussion threads to imply that someone is reacting to something. Due to the cringeworthy nature of the image, it is often considered a form of cringe.

Origin
On December 2nd, 2014, Ariana was hit in the back by a runway model wearing a pair of costume angel wings during her performance at the Victoria's Secret Fashion Show (shown below).

Following the performance, Grande tweeted^[2] about the incident and added the hashtag "#bangbangintomyface," gathering upwards of 83,400 retweets and 44,000 favorites in the first 24 hours.