Drop the X. It's Cleaner
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Drop the X. It's Cleaner is an exploitable meme and phrasal template that typically features a screen capture of Sean Parker (played by Justin Timberlake) from the 2010 biographical drama film The Social Network. Memes using the format typically substitute "X" with various words or letters to drop from a variety of names or expressions that arguably sound better or make something more impressive, among other uses.
On October 1st, 2010, the The Social Network, a dramatization of the founding of the social media platform Facebook, was released in theaters. In the film, Parker tells Mark Zuckerberg (played by Jesse Eisenberg) to "drop the 'the.' It's cleaner," when referring to Facebook. The scene was uploaded on April 14th, 2017, by the YouTube channel "Movieclips" at the 2:56 timestamp (seen below).
The earliest known use of a screengrab from the scene in conjunction with the phrasal template, "Drop the X, it's cleaner," was a July 15th, 2015, post by the Instagram page @libertymadison, which gathered over 30 likes in seven years (seen below, left). The earliest known notable use of the phrase and image was a March 14th, 2019, tweet by @ben_rosen, which read, "drop the o. just beto rourke. it's cleaner," and gathered over 900 likes in three years (seen below, right).
On February 10th, 2021, the Instagram page @medschoolhq posted a meme using the phrasal template "drop the X, it's cleaner," in conjunction with an image of Justin Timberlake playing Sean Parker, gathering over 3,000 likes in two years (seen below, left). On October 4th, 2021, the Instagram page @somemorenews posted a similar meme, gathering over 1,300 likes in a year (seen below, right).
On October 20th, 2021, Twitter user @Atrioc posted a tweet that read, "drop the 'facebook' … it's cleaner," in response to Facebook's parent company changing its name to Meta, gathering over 3,000 likes in a year (seen below, left). On November 18th, 2021, Twitter user @SotoP_23 posted a tweet using the image of Justin Timberlake and the phrasal template, saying, "Drop the 'Los Angeles of Anaheim.' Just 'Anaheim Angels.' It’s cleaner." The tweet gathered over 800 likes in a year (seen below, right).
On February 20th, 2022, Twitter user @FilmMomatic posted a tweet using the meme format, saying "Drop the 'the.' / Just TEXAS CHAINSAW MASSACRE. / It's cleaner," gathering over 1,800 likes in a year (seen below, left). On November 17th, 2022, Twitter user @FrankTJMackay replied to a longer thread using the meme template, saying, "Hollywood Exec:- Drop the ‘of the Lambs,’ it’s cleaner," accumulating over 6,000 likes in three months (seen below, right).
 YouTube – Movieclips
 Instagram – libertymadison
 Twitter – FilmMomatic
 Instagram – medicalschoolhq
 Instagram – somemorenews
 Twitter – FrankTJMackay
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Mar 20, 2023 at 01:15PM EDT
Mar 20, 2023 at 01:23PM EDT in reply to
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