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Overview

Dub the Dew was an online contest to name a new green apple-infused Mtn Dew drink on the website DubTheDew.com. The contest was raided by 4chan users who flooded the poll with joke names and subsequently hacked the website's front page.

Background

On August 13th, 2012, an anonymous 4chan^[1] user submitted a post calling for others to vote the names "Hitler did nothing wrong" and "Gushing Granny" to the top of the Dub the Dew^[10] contest page. Prior to being archived, the thread received over 550 replies. The same day, the contest page was submitted in a post to the /r/funny^[2] subreddit titled "4chan Names the new Mountain Dew", which reached the front page accumulating over 11,250 up votes and 1,750 comments within 24 hours.

File: 1344833465523.aif-(51 KB, 350x437, yes-we-can.gif) □ Anonymous (ID: OCr9RCGt) 08/13/12(Mon)00:51:05 No.418451141 Alright f------ Hitler did nothing wrong" is currently in the #1 spot for the new Mountain Dew name. Let's keep it that way. the hitler and gushing granny names into the top 20, to force Mountain Dew f------ to choose one of /b/'s names. http://dubthedew.com/gallery-of-names/ YES WE CAN SQL is exposed by a null byte injection on the vote URL, which is: sdubthedew.com/receive-vote/?entrant_id=1520 (1520 is the ID for "Hitler did nothing wrong")

Notable Developments

Hacks

Shortly after the raid began on August 13th, the name "Hitler did nothing wrong" was voted to the #1 spot and the site was hacked with a scrolling marquee that read "Mtn Dew salutes the Israeli Mossad for demolishing 3 towers on 9/11!", a video "RickRoll" and a pop up box that read “le 9gag are legion”.

Mtn Dew salutes the Israeli Mossad for demolishing 3 towers on 9/11! Enter Name Ways to Win Gallery of Names Dub the Dew lop 10 Leaderboard Vote for your favorite name to keep it on the Top 10 Leaderboard The page at dubthedew.com says: le 9gga are legion Vote Vote Vote Vote Vote Vote Vote Vote Vote OK 1. Hitler did nothing wrong 2. Gushing Granny 3. Fapple 4. Diabeetus 5. Gushin' Granny 6. Grannies Squirt 7. Gushing Grannies 8. Gooshing Granny 9. Fapulous Apple

Bronies Join the Raid

Also on August 13th, the My Little Pony: Friendship is Magic news blog Equestria Daily^[4] published a post titled "Mountain Dew Naming Contest", which urged readers to vote the name "Applejack" on the contest page. The instructions were reposted to MLP Forums^[5], which soon led to AppleJack reaching the #2 spot in the poll. The same day, the viral content site BuzzFeed^[6] published a post titled "Bronies' Dew Dreams Dashed", which reported that 4chan users managed to push Applejack off the top 10 leaderboard prior to the suspension of the contest.

News Media Coverage

The day of the raid on August 13th, the Internet news blog HyperVocal^[17] published an article titled "4chan Trolls Take Over Mountain Dew 'Dub the Dew' Campaign", which compared the raid to other 4chan operations such as the Race Guy Hot Topic online smear campaign.. The same day, Gawker^[7] writer Neetzan Zimmerman wrote an article titled "Mountain Dew Asks Internet to Name Its New Drink, 4chan Happily Obliges", reporting that Mountain Dew took down the contest page after discovering it had been hacked. Also on August 13th, the story was reblogged by The Huffington Post^[8], Geekosystem^[9] and Mashable.^[13] On the following day, the advertising news blog Ad Week^[14] published a post titled "Mountain Dew's Soda-Naming Contest Crashed by Pranksters", comparing the raid to Something Awful's successful prank involving Walmart Energy Sheets promotion with the rapper Pitbull.

Mountain Dew's Response

On August 14th, 2012, Mountain Dew responded to a tweet by @AntDeRosa about the contest, admitting it had "lost to The Internet" and the contest was only a local customer program.

@antderosa Dub the Dew definitely lost to The Internet. It was a local customer program, not a Dew one, & we're helping them clean up

— Mountain Dew® (@mtn_dew) August 14, 2012

Search Interest

External References

^[1] 4Chan Archive (warning NSFW) – Hitler did nothing wrong is currently in the #1 spot for the new Mountain Dew name. Let's keep it that way (page unavailable)

^[2] Reddit – 4chan names the new Mountain Dew

^[3] Lunatic Outpost – Hilarious trolling!

^[4] Equestria Daily – It seems like AJ's stuck in second place

^[5] MLP Forums – Applejack

^[6] BuzzFeed – Bronies Dew Dreams Dashed

^[7] Gawker – Mountain Dew Asks Internet to Name Its New Drink, 4chan Happily Obliges

^[8] Huffington Post – Mountain Dew Naming Campaign Hijacked By Infamous Message Board 4Chan

^[9] The Mary Sue (formerly Geekosystem) – 4Chan Tries To Dub The Dew

^[10] DubtheDew.com – Dub the Dew (page unavailable)

^[13] Mashable – 4chan Mountain Dew

^[14] Ad Week – Mountain Dew's Soda-Naming Contest Crashed by Pranksters

^[15] NineMSN (via Wayback Machine) – Pepsi Naming Contest Trolled by 4chan

^[17] HyperVocal Archives – 4chan Trolls Take Over Mountain Dew Dub the Dew Campaign

Related Entries 104 total

Recent Images 32 total

Agust 11 Vate for my name idea for the next De! (Gushing Granny) illa Has A New Dew... And, Ive created a name for it Click here to vobe for my name and try areating one boo. Lke Comment Share View al 6 comments 1 voted ) August 11 at 3:55pm ia mobile Unike 1 August 11 at 4:49pm Lke August 11 Vote for Gushing Granny Mountain Dew!!! Villa Has A New Dew… And, I've areated a name for iti Cidk here to vote for my name and try σeatng one too. . Comment·Share harnessing the power of /by Im now in the top 10!!! Vote ifyou haven't already and if you did, then vote again because I dont think there's a limit. villa Has A New Dew... nd, Ive created a neme for it! Cick here to vote for my name and try creating one too. Lke Comment Share Sunday at 1:17pm Like .and of course e it's 4chan, there are: now 3 other variations of Gushing Granny on the top 30. Sunday at 1:30pm ike This name should win on principle alone. Sunday at 3-57pm-Lik just dicked vote for it ike 50 times.. it said my vote was counted but i dunno if it counted it that mamy Sunday at 00pm . Lite 1 vote per IP per 24 hours Sunday at 415pm Likse These are all the ones tve come up with so Gushing Granny Tart Torrent Sour P--- Apple Kick Mother Pucker How do you lke THEM apples Dat Apple 564 Villa Has A New Dew... And, I've areated a name for iti Cidk here to vote for my name and try creating one too Sunday at 4:23pm Lie Remove Preview Voted. That is hlarious. Now post to Reddit. Youl be fudking unstoppable. Sunday at 6:15pm Like Sunday at 6:24pm Like Current Rank: 1 of 1625 Sunday at 7:24pm Like and when you look at the top 10..none of Lke yeah, you can thank 4chan for those. The prizes arent that amazing but I stl want to win. Dub the Dew Dub the Dew Sunday at 8:04pm Like Remove Preview wel ss all sorts of σazy now Sunday at 8:30pm Like voted for you. Remember me when you're not famous for this Sunday at 10:33pm-Like Oh God, what have I done?! 4chan Trolls Take Over Mountain Dew's 'Dub ie Dew' Contest Gen Xs favonite neon sludge adked the Internet to name its new green apple flavor , Nahr r, orire troll cesspool 4chan got there first. Lke Comment Share have destroyed a new favor of Dew Congrats lol Lke as gushing granny actualy your idea, cause i think Monday at 12:04pm Like yeah, check my wall. Been posting about it Monday at 12:06pm Like saw you postrg·|&t thou you were partial to Monday at 12:07pm-Like Monday at 1:04pm . just wanted to win some swag and free Monday at 2:17pm-Like 2ts just unfortunate that the contest is being completely rigged. Tempest wll win regardless. Gushin Granny does make me inaredbly queasy though Monday at 23pm vs moble . Lie for hitler did nothing wrong Monday at 5:25pm Like looks ke yours got taken down the whole site got taken down Yesterday at 6:43am-Like they were removing the inappropriabe names when it was taken down. resberday at 8:06am Like

Like us on Facebook Win Gallery of Names Dub the Dew Top 10 Leaderboard Vote for your favorite name to keep it on the Top 10 Leaderboard 1. Hitier did nothing wrong Vote Vote Vote Vote Vote Vote Vote Vote te 2 Gushing Granny 3 Gushin' Granny 4. Fapple 5 Grannies Squir 6 Gooshing Granny 7. Gushing Grannies villa WB CANT HAVENICETHINGS. MEMEBASE.com

MOUNTAIN DEW its in ur ballz, killin ur spermz

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