Race Guy

Race Guy

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Updated Mar 22, 2017 at 06:30PM EDT by Don.

Added Nov 17, 2010 at 02:43PM EST by ArtyHaire.

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Race Guy is a spin-off series of Rage Guy comics intentionally designed as a protest against clothing retailer Hot Topic's sales of t-shirts featuring the Rageguy mascot. In order to get the shirts pulled, 4chan users launched Operation: Black Rage, an online campaign that involves creating and proliferating racist versions of Rage Guy comics, coupled with a media blitz targeted towards "sensationalist news outlets" to make it appear as if Hot Topic supports racism.


On November 17th, 2010, American retail chain Hot Topic introduced a new t-shirt design featuring Rage Guy, a stick figure character from the popular internet cartoons that had its beginning on 4chan in late 2008.

HOT TOPIC MY ACOOUNT CUSTOME RSERVIC GIFT CARDS new EW CAR LOG IN TO YOUR ACCOUNT Rewards and rock star status Accessores BOGO & An Denim Just $19 APPAREL ACCESSORIES SHOES NEW MUSIC &M CLEARANCE DIRT SHOW赫秀촘 HOME> NEW Apparel Ken Share This Prodct: g] -'ヒ롤 FU RAGE MEME T-SHIRT $19.00 to $21.00 1. You order a T-shirt online MEW ALL APPAREL PREV NEXTNEW En al to Friend APPAREL BODY JEWELRY GIFTS MUSIC SHOES You check the mail everyday t arrives but 's too smal By Mighty Fine ·100% Wash coid dry low n men's sizes 75102 Listed i xs ADD TO CART Sze chan SAVE TO WISH LIST


Titled “FU Meme Guy T-shirt” and categorized under “Pop Culture” section, Hot Topic’s open venture into internet memes were met by heavy backlashes and angry reactions from online communities 4chan and Reddit. Some called for a boycott, while others began planning for a strike back. Within the first hours of Hot Topic's announcement, Reddit user iamerroneous posted a thread[1] informing others that Hot Topic is selling t-shirts with Rage Guy designs, which quickly drew over 300 comments within the first 24 hours.

Operation: Black Rage

Later on the same day, Hot Topic began receiving notifications via Facebook that Rage Comic carries a racist connotation. A smear campaign dubbed Operation: Black Rage was launched by users on 4chan[7] and Reddit[2] who sought to taint Hot Topic's brand image by forging and proliferating racist versions of the original Rageguy comics. Several black propaganda tactics were employed in the process, such as spreading disinformation and baiting news media with sensationalism.

OPERATION: BLACK RAGE The corporate slut that is Hot Topic has now decided that memes are to be the latest 'cool' thing amoungst 13 year old emo consumer w-----, and so are now selling FFFUUUUUUU t-shirts HERE'S WHAT YOU CAN DO: .FFFUUUUUUU is now a racist meme. Make as many racist rage comics as you can This is only the beginning, if this is allowed to continue then it'll only be a matter of time until /b/outlets as an example of the disgusting racism starts getting r---- of every meme to be turned into of Hot Topic. the next I Can Has Cheezburger? .Start sending them to sensationalist news Encourage a boycot of Hot Topic until they And before long? /b/ will die are forced to remove the t .SUCCESS! Everyone learns a valuble lesson, stays the f--- away from trying to sell memes. Faux News might be a good place to start: Newsroom: newsmanager@foxnews.com Non-US: FOXaroundtheworld@foxnews.com Phone: 1-888-369-4762 Never forgive. Never forget

Hot Topic's Response

On November 17th, 2010, Hot Topic inititally responded to the accusations of racist jokes with an apology and a follow-up post via Facebook[3] announcing that the Rageguy t-shirt will be discontinued after its first week of sale:

Hot Topic Like Wall Info Harry Potter SCVNGR YouTube Notes Hot Topic +Others Just Hot Topic Just Others HOT Hot Topic Rage Guy is the character Hot Topic sells, see the original postX from 1 year ago. The character focuses on interesting situations, check out the TOPIC UP image gallery. Race Guy is the newest iteration posted this afternoon, today (the character everyone is talking about) Who created Race Guy? We don't know. Who created Rage Guy? We don't know. We sold the shirt because it is pop culture and the series was funny. Why not let our customers express they're interest in meme's? So now what? Well, Hot Topic is the last company to support racism. Hell, we support diversity and wear it proudly. Now that the character represents racism because of these unknown creators -l nrbe sellingt. After tonight (11/17), it will be removed from our website. Next week, it will be removed from our stores. ":/photos/83508

However, the company reverted its decision[4] to stop selling the shirt the next day, citing news sources and other online merchandise sites with similar t-shirt designs in stock:

A little meme update for you all. The whole “race guy” was a hoax. Period. People need to get a life.

We refuse to cave to bad people doing bad things. Any other negative comments on our fans’ posts will be deleted.

The last Facebook status update from Hot Topic announced that Hot Topic[5] will resume sales of the shirt:

After many hours researched and many communities identifying this as a hoax, we've made the decision to continue carrying the "Rage Guy" t-shirt. It is NOT racist.

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