Part of a series on Police Brutality Controversies. [View Related Entries]

Updated Apr 23, 2014 at 12:14PM EDT by Brad.

Added Apr 23, 2014 at 01:48AM EDT by Brad.

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#MYNYPD is a hashtag campaign launched by the New York Police Department as a community outreach program on Twitter. While intended as a feel-good social media event to boost the image of the NYPD, the hashtag stream quickly became flooed with photographs of its uniformed officers resorting to violence.


At 1:55 p.m. (ET) on April 22nd, 2014, @NYPDNews[1] tweeted a message calling on its followers to share their photographs with NYPD police officers using the hashtag #MyNYPD.

Notable Developments

The NYPD's community outreach hashtag was initially met with genuine responses from its followers on Twitter, but it soon turned into an all-day exhibition of images depicting police brutality and racial profiling, including many photographs that went viral during the height of Occupy Wall Street protests. According to Topsy[2], the hashtag #MyNYPD was mentioned more than 180,000 times on April 22nd.

AFP Molly Crabapple @mollycrabapple Follow Why yes I do. @NYPDnews: Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD 1:32 PM - 22 Apr 2014 793 RETWEETS 754 FAVORITES Cocky McSwagsalot @MoreAndAgain Follow If you can't walk, don't worry, the NYPD will carry you. How 1:20 PM - 22 Apr 2014 210 RETWEETS 51 FAVORITES POLICE 321 Follow Casey Aldridge @CaseyJAldridge And we're going to have to run you over, just for good measure." #myNYPD 1:30 PM - 22 Apr 2014 416 RETWEETS 137 FAVORITES
Ap Associated Press Occupy Wall Street @OccupyWallStNYC Follow engages with its community members, chan hearts and minds one baton at a time. #myNYPD 12:12 PM - 22 Apr 2014 1,211 RETWEETS 420 FAVORITES Rami @RamiSafadi93 Follow #myNYPD 12:39 PM - 22 Apr 2014 241 RETWEETS 54 FAVORITES Copwatch @Copwatch-8h #myNYPD helping a young man get up and get dressed in the morning pic.twitter.com/fPeTGtM1x Reply Retweet * Favorite Flag media

News Media Coverage

That afternoon, the hijacking of #MyNYPD on Twitter was reported on by The Daily Dot[3], Gawker[4], VICE[5], The Verge[6], Mediate[7], Mashable[8] and The Huffington Post[10], as well as a number of local and national news outlets.[9][12][13]

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Top Comments

The Illustrious Reggie
The Illustrious Reggie

Look, we all know there are good cops and bad cops. I'm not going to pick a ratio, because I'm trying to be objective, but thinking that all cops are evil and corrupt is just as stupid as thinking that all cops are good and fair. When cops are doing their job properly and with discipline, it never makes the news. When they do something wrong and are malicious, it does make the news. So if you ask people to take pictures of cops, then of course they're going to take pictures of abusive instances. It's not as controversial or interesting if you just take a pic standing next to a cop when nothing's going on.


I just…. how?

How in the fucking hell do you not see this coming? This isn't even the first time something stupid like this has happened, but here it is again.


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